MarketingProfs Today

Tuesday, September 12, 2023

📋 Table of Contents

1. How B2B Marketers Can Shift to Buying Groups in Three Months or Less

2. How Audience Research Shapes Interactive Experiences That Convert sponsored article

3. Elevate Your B2B Demand Generation Strategy MarketingProfs Friday Forum

4. Direct Mail Marketing's Top Advantages and Challenges

5. The Marketers You'd Like to Market To? They're Here at MarketingProfs!

6. What Top Salespeople Do Differently Across the Sales Cycle

7. Does Marketing Leadership Value Team Training? MarketingProfs Report

8. Profit From AI MarketingProfs PRO member offer

Scroll down for more, including industry news, community goings-on, and other useful resources.

How B2B Marketers Can Shift to Buying Groups in Three Months or Less
article
How B2B Marketers Can Shift to Buying Groups in Three Months or Less
Your buyer is most often a group, not a single person. So, how can you tailor your marketing tactics to multiple people? This article offers a road map. »
How Audience Research Shapes Interactive Experiences That Convert
sponsored article
How Audience Research Shapes Interactive Experiences That Convert
In the ever-evolving landscape of websites, apps, and other interactive experiences, understanding and engaging with your target audience is paramount. Check out this article to learn how audience research can create engaging experiences that keep users coming back. »
Elevate Your B2B Demand Generation Strategy
MarketingProfs Friday Forum
Elevate Your B2B Demand Generation Strategy
Demand generation is essential to B2B marketing. It builds brand awareness, feeds the pipeline, and opens the door to conversations with your sales team. Don't miss these three expert-led sessions where you'll get the best demand gen strategies, tactics, and tips you need to know now. »
Direct Mail Marketing's Top Advantages and Challenges
research
Direct Mail Marketing's Top Advantages and Challenges
Senior marketers say the biggest advantage of direct mail marketing is its personalization options and the biggest downside is its audience targeting/data limitations, according to recent research from SeQuelResponse. Check out the study findings. »
The Marketers You'd Like to Market To? They're Here at MarketingProfs!
advertise with MarketingProfs
The Marketers You'd Like to Market To? They're Here at MarketingProfs!
Like you, they read this newsletter and others, attend our sought-after webinars and virtual events, listen to our podcasts, engage in networking at our in-person events, and visit our website to learn and advance their careers.

That gives you a range of advertising and sponsorship opportunities to reach them in the right context—a marketing site where they come to learn and interact. They're here with open minds, looking for opportunities.

From lead gen to branding and thought leadership... you too have opportunities—for reaching them.

See how you can market to marketing decision-makers. »

What Top Salespeople Do Differently Across the Sales Cycle
infographic
What Top Salespeople Do Differently Across the Sales Cycle
What is it that top salespeople—those who meet ambitious goals, have high win rates, and achieve premium pricing—do differently? According to research from RAIN Group, it's not just one thing but a series of behaviors across the sales cycle. Check out the infographic. »
Does Marketing Leadership Value Team Training?
MarketingProfs report
Does Marketing Leadership Value Team Training?
The new State of B2B Marketing Training Report reveals that marketing leadership doesn't invest in B2B marketing training. Maybe that's why 23% of marketing teams don't work well together? Make the case for better team training with the 2023 State of B2B Marketing Training Report. Get the free report now! »
Profit From AI
MarketingProfs PRO member offer
AI tools like ChatGPT can help you research your market, create content, and nail your SEO. Get the inside scoop and upgrade your career with our 10-session series, AI for Content Creators. Now available on-demand!
Stream AI for Content Creators
Afoot in the Neighborhood
MarketingProfs community goings-on
A brand-new AI weekly series approaches! AI for Digital Marketers is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your marketing campaigns. And it's FREE for PRO members! Join speaker Andy Crestodina for the first session on October 18. Register now to up your game with AI.
September is packed with PRO Roundtables! Join our expert moderators for conversations on what matters in marketing today—and offer your own input. On the docket this month are AI Prompts with Marcus Nelson, Email Marketing with Jay Schwedelson, and Content Marketing with Ashley Faus. The pluses of being PRO never end!
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The 'Best' Use Cases for Unique Generative AI-Crafted Emails (Unfortunately!) »
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News You Can Use
Updates from around the industry
Discuss Demonstrates the Power of Generative AI to Transform Qualitative Research GlobeNewswire
Dynata Partners With Comcast Advertising to Strengthen Media Measurement PR Newswire
DataArt Partners With ORO to Power Digital Transformation for Global B2B Leaders PR Newswire
Alibaba.com Launches Suite of Next-Gen B2B Sourcing Tools to Boost Procurement Efficiency and Transform the Sourcing Experience PR Newswire
ZINFI Introduces Advanced Generative AI Capabilities for Its Partner Relationship Management Platform MarTech Series
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