As marketers begin to advertise on TikTok, they often encounter a key challenge: How exactly should the first campaign be set up in the social network's Ads Manager?

To increase the likelihood of success, it helps to focus on your objective and your budget early on.

An infographic (below) from TikTok covers tips for how to choose the right objective and set a budget.

It also provides templates to follow for some common objectives.

Check out the infographic:


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Tips for Setting Up Your First TikTok Ad Campaign [Infographic]

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image of Ayaz Nanji

Ayaz Nanji is a writer, editor, and a content strategist. He is a co-founder of ICW Media and a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji