MarketingProfs Today: CMO-CIO Disconnect | B2B Landing Pages | 'Global Champions'

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In this issue

1.	How-To: Four Practical Tips for Resolving the CMO-CIO Disconnect
2.	My View: What Makes a Business a 'Global Champion'
3.	PRO Seminar: Case Study: Reframe Your Media Strategy to Identify & Engage New Audiences
4.	Survey Says: The Most Effective Tactics for Optimizing B2B Landing Pages
5.	Infographic: Blockbuster Marketing: Lessons From Hollywood's Mega-Earners

Learn how to blend digital skills like information architecture and experience design with branding and messaging. Earn your master's degree in Information Design and Strategy completely online from Northwestern University. Click here to learn more.

How-To

Four Practical Tips for Resolving the CMO-CIO Disconnect

By Kyle Metcalf

If CMOs and CIOs had to make their relationship status public, most would have to check "It's complicated." But if they can't cooperate, they can't create consistent, relevant customer experiences. Read More

FOR PRO Members

PRO Seminar Case Study: Reframe Your Media Strategy to Identify and Engage New Audiences

You'll learn how a B2B company redefined its media and branding strategy to engage a new audience and re-engage its traditional audiences via social, PR, television, video, and more. You'll discover how to tailor your approach to capture the attention of a shifting customer base. Read More

Online Master of Science in Information Design and Strategy from Northwestern University- learn how to blend digital skills with branding and messaging, translate data into compelling visual forms and narratives, and understand how research and analytics can drive communication strategies and tactics.

Survey Says

The Most Effective Tactics for Optimizing B2B Landing Pages

By Ayaz Nanji

B2B marketers say A/B-testing is the most effective tactic for increasing conversion rates on website landing pages, according to a recent report from Conversion Mechanics and Ascend2 Research. Read More

Quick Take

Blockbuster Marketing: Lessons From Hollywood's Mega-Earners [Infographic]

By Verónica Maria Jarski

The highest-earning movies capture their audiences before, during, and after the story unfurls. You can, too. Read More

My View

What Makes a Business a 'Global Champion'

By Elizaveta Naumov

What does today's successful international business look like? A recent TextMaster study explored that question. Here's what the study revealed. Read More

event calendar

Sep 15	FREE Seminar—Three Secrets to Measuring Marketing's Impact on Revenue
Sep 22	FREE Seminar—Personalized Experiences With a 360° View of the Customer
Sep 24	PRO Seminar—Smarketing: What It Is and Why You Need to Master It
Oct 1	PRO Seminar—Creating Trustworthy Content
Oct 8	MarketingProfs University—Email Marketing Master Course
Oct 9	Virtual Conference—Tricks and Treats and Content Sweets!
Oct 20–23	B2B Marketing Forum 2015—54 sessions, 3 keynotes, and 8 workshops

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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