MarketingProfs Today: Consumer-Generated Content | Most Distrusted Industries | Great 'About Us' Pages

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In this issue

1.	How-To: Five Habits of Highly Effective CGC marketers
2.	PRO MarketingProfs Quick Study Course: E-Commerce
3.	Survey Says: The 10 Industries Most Distrusted by US Consumers
4.	Infographic: What Makes a Great 'About Us' Page

Northwestern's Online MS in Information Design & Strategy
You've got the data — now tell the story. Build the skills needed to translate data into compelling visuals and narratives and learn how research and analytics can drive communication strategies and tactics. Find out more.

How-To

Five Habits of Highly Effective CGC marketers

By Kristen Strauss

At the core of every consumer-generated content (CGC) program is the ability to collect and share ratings and reviews. But there is much more marketers can do to increase the effectiveness of their CGC. Read More

FOR PRO Members

MarketingProfs Quick Study Course: E-Commerce

We'll provide you with the tools to boost your e-commerce marketing efforts and sales. You'll learn how to use the advanced features in your e-commerce platform, choose the best keywords to optimize for search engines, reduce shopping cart abandonment, create a seamless shopping experience both online and offline, and much more. Read More

Northwestern's Online MS in Information Design & Strategy
Prepare for a range of lead communication roles by learning how to blend digital skills like information architecture and experience design with branding and messaging needs and translate data into compelling visual forms and narratives.

Survey Says

The 10 Industries Most Distrusted by US Consumers

By Ayaz Nanji

The oil/petroleum and marketing/advertising industries are the most distrusted by consumers in the United States, according to recent research from HaloCigs. Read More

AT-A-GLANCE

What Makes a Great 'About Us' Page [Infographic]

By Laura Forer

"About Us" pages don't have to be boring. In fact, it's important to your brand that they not be: They provide you a good opportunity to help customers decide to purchase from you. Check out the infographic for inspiration. Read More

event calendar

Sep 19	FREE Seminar—Brand Advertising: Your Bottom Line Superpower
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Sep 21	Teach Me How—Artificial Intelligence for Marketing: Getting Started
Oct 3–6	B2B Marketing Forum—63 sessions, five keynotes, creative networking, and more!
Oct 12	Online Seminar—Create Your Content Architecture Blueprint
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Oct 13	Virtual Conference—Marketing Strategy \| It's Big Picture Time

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