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The 10 Industries Most Distrusted by US Consumers

by Ayaz Nanji  |  
September 15, 2017

The oil/petroleum and marketing/advertising industries are the most distrusted by consumers in the United States, according to recent research from Halo.

The report was based on data from a survey of 500 consumers in the United States.

Finance/insurance is the third-most distrusted industry by US consumers.

It's followed by government/public administration as the fourth most distrusted industry/sector.

The most trusted organizations are in the scientific, technology, military and education industries.

About the research: The report was based on data from a survey of 500 consumers in the United States.

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Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

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  • by Peter Altschuler Fri Sep 15, 2017 via web

    500 consumers? That's it? No market research company would consider that a large enough sample to provide scientifically valid conclusions.

  • by Tony Madejczyk Fri Sep 15, 2017 via web

    Our smallest marketing samples where I work rely on at least 25,000 recipients of a direct mail piece. For email, it 4 to 5 times as much. My other observation is where in the US is this sample located? The south? The northeast? Chicago? Las Vegas?

  • by noah Wed Oct 18, 2017 via web

    I'm thoroughly surprised to not find the automotive industry on this survey as an untrustworthy industry.

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