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In This Issue
+ How-To: Five Strategies for Speaking to B2B Buyers' Pain Points
+ PRO Seminar: The State of the Thank You Economy
+ Survey Says: Facebook Brand Fans More Likely to Buy Products
+ Quick Take: The Secret to Shorter, More Effective Messaging
+ My View: Create Sales-Driving Thought-Leadership Content
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Advertisement  Free Sysomos white paper: The Market Has a Memory: How to Leverage it for your Next New Product Development Initiative. Learn how monitoring the past as well as present social streams can inform successful development of new products.
How-To Five Strategies for Speaking to B2B Buyers' Pain Points
By Dan McDade
Effective B2B lead generation, lead qualification, and lead nurturing programs are built on a rock-solid messaging platform—your offer. The most important aspect of an offer is a deep understanding of what motivates potential buyers. Read More
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PRO PRO Seminar: The State of the Thank You Economy
Join us Thursday, September 22 as author Gary Vaynerchuk discusses the incredible tool that allows brands to show customers that they care: social media. You'll discover new, practical uses of social media, and why it's an addition to a marketing plan, not a replacement. Read More
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Advertisement  This month only: MarketingProfs PRO memberships are 30% off! Keep up to speed on today's most important marketing trends with access to PRO-exclusive seminars, reports, interactive tools, and more. Use coupon code SUCCEED by 9/30. Go PRO today!
Survey Says
Facebook Brand Fans More Likely to Recommend, Buy Products
Nearly six in ten (56%) Facebook users who "like" brands on the social networking site say they're more likely to recommend a brand to friends after becoming a fan, compared with one-third (36%) who say they're not likely to do so. Read More
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Quick Take
The Secret to Shorter, More Effective Messaging
Want to make your small marketing messages a big seller? Learn why it's best to keep your text short and sweet—and keep your users in mind—when describing your products and services. Read More
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My View Five Ideas for Creating Sales-Driving Thought-Leadership Content
By Megan Leap
You have a great product, a big marketing budget, and a hard-working sales team. But what do you really need to set your organization apart from the competition? Great thought-leadership content. Read More
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ReTweet This
@TomPick Creating Social Media Friendly Web Sites https:////bit.ly/pmMc6M via @SeoWizardry
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Forum Today's Question
By lisab1987 9/15/2011 at 4:35 PM
I need to research the target market for a special-interest website. Where can I find demographic statistics of people who visit competitors' websites? Go To Question
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Sep 15-30
 MarketingProfs University LIVE—Search Marketing School
Sep 20
 FREE Seminar—How to Create a Thought Leadership Platform sponsored by Eloqua
Sep 22
 PRO Seminar—The State of the Thank You Economy with Gary Vaynerchuk
Sep 27
 FREE Seminar—From Social Brand to Social Business sponsored by Vitrue
Sep 29
 PRO Seminar—How to Respond to a Social Media Crisis with Jeremiah Owyang
Oct 14
 Digital Marketing World—B2B Marketing free online conference
Mar 29-30
 SocialTech 2012—Drive leads and sales Get notified when registration opens
 
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