The State of the Thank You Economy
- Gary Vaynerchuk
- Valerie Witt
- Thu., Sep. 22, 2011, 12pm ET (9am PT)
- 90 minutes
In this enlightening seminar, successful entrepreneur and social media superstar Gary Vaynerchuk will teach you how to succeed in what he's termed The Thank You Economy.
Gone are the days when a blizzard of marketing dollars could be used to overwhelm the airwaves, shut out the competition, and grab customer awareness. Now, customers' demands for authenticity, originality, creativity, honesty, and good intent have made it necessary for companies and brands to revert to a level of customer service rarely seen since our great-grandparents' day, when business owners often knew their customers personally, and gave them individual attention.
With the rise of the Internet and the power of the common customer, businesses must look backwards and scale the caring their grandparents' businesses exhibited towards their customers, or watch the competition pass them by. Today, individuals and brands that out-care and out-love their competition—those emphasizing quality, value, responsiveness, and attention to detail, among other essentials—see the biggest returns.
Join us as Gary discusses the incredible tool that allows brands to show customers that they care: social media. Social media offers brands the opportunity to listen to and engage with, not only their customers, but anyone having a conversation on these networks. Brands are able to take part in the necessary one-on-one conversations and interactions that show a consumer that they are important. We are on the verge of the humanization of business and victories will only be measured in how much a brand cares about its customers.
Gary Vaynerchuk is an online marketing trailblazer known for his huge success as an entrepreneur and social media guru who grew his family wine business from $4 million to $60 million in five years. What raised Gary's prominence even more than his business acumen was his foresight combined with his pioneering, multi-faceted approach to personal branding and business. Gary has written two bestselling books. In his first, Crush It!: Why NOW Is the Time to Cash In on Your Passion, he shows audiences how to find their passion and how to turn it into a flourishing, monetized business. In his second, The Thank You Economy, he discusses the important shift in culture that businesses have seen, how everything has changed except human nature, and why smart people dismiss social media (and why they shouldn't). Gary has made television appearances on Late Night with Conan O'Brien, Ellen DeGeneres, NBC's Today Show, CNBC's Mad Money with Jim Cramer, and The Big Idea with Donny Deutsch, and was featured in the The New York Times, The Wall Street Journal, and USA Today. He is also a consultant for Fortune 100 companies.
Who Should Attend?
Mark your calendar, because this presentation is a must-see for all entrepreneurs, CMOs, brand managers, and anyone using social media (or who should be) to listen to, serve, and react to customer needs.
What Will You Learn?
- Practical uses of social media
- The ROI of social media
- Why social media is an addition to a marketing plan, not a replacement
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