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In This Issue
+ How-To: Microsegment Your Way to Success in Social Media Marketing
+ PRO Take 10: How to Design a Website That Resonates With Your Users
+ Survey Says: Professional vs. Personal: The Social Media Mindset Divide
+ Quick Take: Making a Plan for Your Online Community
+ My View: Social Media for Social Good: Driving Breast Cancer Awareness
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Advertisement  Can't make it to Boston for this year's B2B Forum? Join us for (most of the) Best of B2B Marketing Forum virtual conference. Featuring eight standout sessions from our in-person event, live Q&A, fully stocked resource library, and more. October 12, on-demand for 90 days. Register now for $49.95.
How-To Microsegment Your Way to Success in Social Media Marketing
By Ric Dragon
Social media facilitates real-time engagement with consumers and direct contact with influencers. But it also allows you to microsegment audiences in a way that traditional segmentation couldn't possibly. Read More
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PRO Take 10: How to Design a Website That Resonates With Your Users
Having an effective website is all about how it meets the needs of your users. In just 10 minutes, you'll learn how to design a user-centric website that performs better and gets the response you’re looking for from your audience. Read More
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Advertisement  Can't make it to Boston for this year's B2B Forum? Join us for (most of the) Best of B2B Marketing Forum virtual conference. Featuring eight standout sessions from our in-person event, live Q&A, fully stocked resource library, and more. October 12, on-demand for 90 days. Register now for $49.95.
Survey Says
Professional vs. Personal: The Social Media Mindset Divide
Personal social networks and professional ones satisfy different needs and interests, and have different sets of emotional drivers that fuel them: People not only make different types of connections but also experience different sets of emotions, depending on network type, according to a study conducted by TNS for LinkedIn. Read More
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Quick Take
Making a Plan for Your Online Community
Looking to build an online community? Don't build on shifting sands... Community development plans tend to be impractical or irrelevant. To help you build yours on a firm foundation, here are five tips that can help boost growth and improve user experience. Read More
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My View Social Media for Social Good: Driving Breast Cancer Awareness
By Peggy Fitzpatrick
Today, HerHighway launches an all-female national drive from California to New York for breast cancer awareness. Participating automotive journalists, race car drivers, and rockstar bloggers are using social media to share details about the 3,000-mile charity drive. Read More
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Oct 16
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Oct 18
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Oct 23
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Oct 23
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Oct 25
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 Virtual Conference—Mobile Marketing: Are you up to speed? sign up for free!
 
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