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In This Issue
+ How-To: Five Deadly Email Platform Migration Mistakes to Avoid
+ Today's PRO Seminar: The Key to a Competitive Content Strategy
+ Survey Says: Online Video Trends: Mobile Viewership More Than Doubled YOY
+ My View: The Truth About Press Release Metrics
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Highspot’s intelligent content platform surfaces sales content into your browser and Salesforce. Using data science, we evaluate content, users, and usage to sort and score documents to provide the right content at the right time. Try Highspot today.
How-To Five Deadly Email Platform Migration Mistakes to Avoid
By Anthony Marnell
You're sending more email than ever, and it's time to consider a new email service provider. But migrating to a new platform can be tricky... and because email is a major driver of revenue, mistakes can be costly. Read More
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PRO Today's PRO Seminar: Relevance Is the Key to a Competitive Content Strategy
You'll discover what it takes to achieve the level of relevance needed to turn prospects into buyers via your content marketing. Learn why relevance requires marketers to look beyond the one-off campaign approach—and toward a continuum approach that builds a story. Read More
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Advertisement  Know your latest, greatest sales content
Sales people need the latest, greatest content available during the sales process. But what’s the latest and greatest? Highspot’s intelligent content platform evaluates content and usage to sort and score the documents your sellers need. Try Highspot today.
Survey Says
Online Video Trends: Mobile Viewership More Than Doubled YOY
By Ayaz Nanji
Mobile video viewing more than doubled from 2Q13 to 2Q14, and it's up 400% from two years ago, according to a recent report from Ooyala. Read More
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My View The Truth About Press Release Metrics
By Lydia Howard
The ROI of a press release isn't measured by the number of views it received. Read More
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Sep 25
PRO Seminar—Relevance Is the Key to a Competitive Content Strategy
Sep 30
FREE Seminar—Marketing Automation: Starting, Switching, and Making It Sing
Oct 2
PRO Seminar—Capitalize on the Content Marketing Obsession
Oct 2
MarketingProfs University—Content Marketing Crash Course
Oct 9-10
B2B Forum 2014—Boston, MA SOLD OUT
Oct 17
On-Demand: B2B Forum 2014—Online
Nov 14
Virtual Conference—The Mobile Revolution 3 online sessions—FREE!
 
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