MarketingProfs Today

Friday, September 8, 2023

📋 Table of Contents

1. How Marketers Can Use Identity Graphs to Understand Their Customers Better

2. Email Marketing Myths Debunked sponsored webinar

3. Build B2B Marketing Trust With Evidence-Based Content

4. Does Marketing Leadership Value Team Training? MarketingProfs report

5. Email Newsletters: Nine New Best-Practices

6. The Marketers You'd Like to Market To? They're Here at MarketingProfs!

7. Sell Successfully by Segmenting MarketingProfs Master Class for PRO members

Scroll down for more, including industry news, community goings-on, and other useful resources.

How Marketers Can Use Identity Graphs to Understand Their Customers Better
article
How Marketers Can Use Identity Graphs to Understand Their Customers Better
As a marketer, your goal is to deliver real-time, relevant, and engaging experiences to propel your brand forward. Closing customer identity gaps with an identity graph can help. »
Email Marketing Myths Debunked
sponsored webinar
Email Marketing Myths Debunked
There are a lot of opinions about maximizing your email marketing results. Experts argue on both sides of every variable. After months of testing best-practices, Kelsey Yen and Matt Sailor will reveal in this webinar what actually works in B2B emails and how you can apply those ideas to your own email campaigns. »
Build B2B Marketing Trust With Evidence-Based Content
video
Build B2B Marketing Trust With Evidence-Based Content
Modern customers are incredibly skeptical. They're not likely to take anything you say at face value. And why should they if you don't include evidence to back it up? So... what creates evidence? Tune in! »
Does Marketing Leadership Value Team Training?
MarketingProfs report
Does Marketing Leadership Value Team Training?
The new State of B2B Marketing Training Report reveals that marketing leadership doesn't invest in B2B marketing training. Maybe that's why 23% of marketing teams don't work well together? Make the case for better team training with the 2023 State of B2B Marketing Training Report. Get the free report now! »
Email Newsletters: Nine New Best-Practices
article from the archives
Email Newsletters: Nine New Best-Practices
The email newsletter will never die! But it will continue to undergo changes every now and then. Here are nine of today's best-practices that will get your newsletter read. »
The Marketers You'd Like to Market To? They're Here at MarketingProfs!
advertise with MarketingProfs
The Marketers You'd Like to Market To? They're Here at MarketingProfs!
Like you, they read this newsletter and others, attend our sought-after webinars and virtual events, listen to our podcasts, engage in networking at our in-person events, and visit our website to learn and advance their careers.

That gives you a range of advertising and sponsorship opportunities to reach them in the right context—a marketing site where they come to learn and interact. They're here with open minds, looking for opportunities.

From lead gen to branding and thought leadership... you too have opportunities—for reaching them.

See how you can market to marketing decision-makers. »

Sell Successfully by Segmenting
MarketingProfs Master Class for PRO members
Your total addressable market isn't a single, uniform group. Segmenting helps you break up your TAM so you can address their different needs. Discover the power of segmenting in Lesson 3 of Allen Weiss's Master Class, Marketing Strategy: Finding a Sustainable, Differential Advantage. Watch it on-demand now!
Segment to succeed
Afoot in the Neighborhood
MarketingProfs community goings-on
A brand-new AI weekly series approaches! AI for Digital Marketers is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your marketing campaigns. And it's FREE for PRO members! Join speaker Andy Crestodina for the first session on October 18. Register now to up your game with AI.
September is packed with PRO Roundtables! Join our expert moderators for conversations on what matters in marketing today—and offer your own input. On the docket this month are AI Prompts with Marcus Nelson, Email Marketing with Jay Schwedelson, and Content Marketing with Ashley Faus. The pluses of being PRO never end!
Did You Miss Us?
Recent MarketingProfs content
Tips for Setting Up Your First TikTok Ad Campaign [Infographic] »
The 'Best' Use Cases for Unique Generative AI-Crafted Emails (Unfortunately!) »
Business Video Benchmarks: Retention Rates by Length »
Unlock the Power of Your SEO: A Beginner's Guide to Measuring Success »
New B2B Email Marketing Techniques That Work Right Now | Marketing Smarts Live Show »
Five Steps to More Creative Marketing »
News You Can Use
Updates from around the industry
HubSpot Unveils AI Additions and a Revamped Sales Hub MarTech
Demandbase Announces Expansive Multilanguage Intent Solution for B2B, Enabling Global Customers to Pinpoint In-Market Accounts Worldwide MarTech Series
CallRail Introduces Three New AI-Powered Capabilities at INBOUND Yahoo Finance
Introducing Mobly, a New Mobile-First SaaS Application to Capture Qualified Leads and Get Them in CRM in Seconds PR Newswire
OSF Digital Launches AllAi, an AI-Powered Productivity Platform for Developer Support PR Newswire
Pentathlon Ventures Launches $55M Fund II to Invest in 25 B2B SaaS Startups PR Newswire
Upcoming Events
SEP
14
Email Marketing Myths Debunked
60-minute webinar | sponsored by Act-On
SEP
15
Demand Generation Friday Forum
3 sessions on demand gen | sponsored by Cvent
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19
How B2B Brands Grow: The Science of Marketing Effectiveness
45-minute webinar with Ty Heath
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28
From Overwhelmed to AI-nspired
60-minute webinar | sponsored by Drift
OCT
4-6
MarketingProfs B2B Forum
Join us live in Boston or online for insight-packed sessions, full-day workshops, and unforgettable activities
OCT
18
AI for Digital Marketers
An all-new, 9-week online event for marketers who want to improve their digital programs with the power of AI
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