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In This Issue
+ How-To: Seven Tablet and Mobile Trends to Expect in 2012
+ Slide Show: Five Tips for Online PR Success
+ PRO: Your Guide to Successful Social Media Marketing
+ Survey Says: Top Social Media Marketing Investments for 2012
+ Quick Take: Social Media Trends With Benefits in 2012
+ My View: QR Codes and Social Media Have Little Impact on Shoppers
+ Amusings: Social Networks: What's New Has Always Been Old...
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Advertisement  Make 2012 your year to score career success. Start your game plan with PRO membership—now 40% off through January 31. This month only go PRO for just $167 for a year of learning, motivation, and expert instruction. Upgrade now with code MOTIVATE!
How-To Seven Tablet and Mobile Trends to Expect in 2012
By Thierry Costa
In 2011, mobile shopping increased and iPad tablet conversion rates soared. Are you prepared for the growing mobile and tablet retail environment? Learn seven key trends that will dominate 2012. Read More
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Slideshow Five Tips for Online PR Success [Slide Show]
It's 2012. Advances in the digital world have revolutionized media—and how public relations professionals do their jobs. Are you keeping up? Here are five tips for mastering the digitization of public relations. Read More
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PRO Your Guide to Successful Social Media Marketing
Need help defining objectives for your social marketing campaigns? Check out our Step-by-Step Guide to a Successful Social Media Program. Creating your strategy, policy, and team will be a breeze! Read More
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Advertisement  Register now and save $100 on SocialTech 2012 (PRO members save even more). Join MarketingProfs March 29-30 in Seattle for serious B2B social media marketing smarts and networking fun, plus in-depth, pre-conference training workshops on content and measurement. Learn more and register now.
Survey Says
Top Social Media Marketing Investments for 2012
Fully seven in ten brands (70%) say they plan to increase their presence across social media platforms in 2012, while 59% plan to boost the frequency of social content publishing. Many brands plan to focus their efforts beyond the big three platforms (Facebook, Twitter, and LinkedIn) in 2012. Read More
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Quick Take
Social Media Trends With Benefits in 2012
The integration of social media and business has come of age: 38% of CEOs now label it a high priority, and 57% of businesses plan to hike their social media spend in 2012. As the use of social media advances, here's a list of the major social trends to pay attention to in 2012. Read More
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My View Marketing Study Shocker: QR Codes and Social Media Have Little Impact on Shoppers
By Ted Mininni
How effective are social media and QR codes in influencing shoppers? Though such digital media can build brand awareness and help customers save time and money, other tools are necessary to drive an actual purchase. Read More
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My View Social Networks: What's New Has Always Been Old...
What could be more hip and current than today's social networks? Apparently, the timeless structure and dynamics of social networking among our hunter-gatherer ancestors. That's the conclusion of a study published in Nature this week, detailing a study of cooperation among Tanzania's Hadza, one of the few remaining hunter-gatherer groups. Read More
 
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