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In This Issue
+ How-To: Don't Give Up So Soon on Social Media
+ Podcast: Marketing Smarts With Barefoot Wine Founders
+ Survey Says: Best Times and Days for Promo Email Conversions
+ PRO Seminar: Learn How to Win With Word-of-Mouth Marketing
+ #SocialSkim: Social Media This Week: Instagram Ads, Facebook Stories
+ Infographic: Top Things Sales Managers Should Know About Performance
+ My View: 7 Advanced Writing Techniques for Blogging Success
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How-To Think Social Media Is a Waste of Time? Don't Give Up So Soon
By Philip Paranicas
Especially in social media, if there is no immediate and significant response to an initiative, it's deemed a waste of time. But before you rush to judgment, give your effort an honest assessment against these three criteria. Read More
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Podcast Entrepreneurial Spirit: The Founders of Barefoot Wine Talk to Marketing Smarts
By Kerry O'Shea Gorgone
Michael Houlihan and Bonnie Harvey started Barefoot Wine in a laundry room and grew it into one of the top US wine brands. They talk about what others can learn from their business model. Read More
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PRO Seminar: The Remarkables: How to Win With Word-of-Mouth Marketing
Remarkable businesses get their marketing done for free by committed fans. If you engage only in ordinary online outreach, you won't get noticed in today's increasingly busy social landscape. This seminar will teach you what makes up a remarkable campaign and what role word-of-mouth plays. Read More
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Advertisement  Get in the mobile marketing game with Digital Marketing World: Mobile Marketing! Jump in headfirst and take your mobile strategy from zero to hero. Join MarketingProfs on Nov. 8 for this free online and on-demand conference, featuring 3 actionable sessions, live Q&A, and more. Register now.
Survey Says
The Best Days and Times for Promotional Email Conversions
By Ayaz Nanji
Most promotional email recipients (65%) engage with email in the afternoons and evenings, yet marketers tend to send emails first thing in the morning, according to a recent report by Retention Science. Read More
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Quick Take
#SocialSkim: Social Media This Week, Including Instagram Ads, Facebook Stories to Share, YouTube's News Channel
By Angela Natividad
Learn the week’s latest on Instagram ads, Facebook's Stories to Share, YouTube’s newsroom play, how hacks can amp your social cred, and more. You’ll also see the hottest viral brand video and find out what mobile social network has more users than Twitter. Skim for the scoop! Read More
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My View Seven Advanced Writing Techniques to Make Your Blog a Smashing Success [Visual Sketchnotes]
By Erik Deckers
Want to boost your writing skills? Check out these visual sketchnotes of my advanced writing session at the MarketingProfs B2B Forum. Read More
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Nov 5
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PRO Seminar—Social Success: Tips for Integrating Social Media into Your Marketing Mix
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FREE Seminar— Email Deliverability: Trends, Changes, and Impact
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PRO Seminar—The Audience Imperative
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