Most promotional email recipients (65%) engage with email in the afternoons and evenings, yet marketers tend to send emails first thing in the morning, according to a recent report by Retention Science.
The analysis of 100 million online transactions found that 38% of email conversions (emails that are opened, clicked through, and converted) occur in the afternoons and 27% in the evenings. Only 28.5% occur in the mornings, although that's the most popular time for promotional emails to arrive in inboxes.
Below, additional key findings from the report.
Days of the Week
- Tuesdays and Fridays had the most email conversions—28% of all conversions examined occurred on Tuesdays and 26% on Fridays.
- Saturday was the lowest-performing day of the week, with just 3% of conversions, followed by Sunday with 6%.
- The analysis also found that free shipping offers in promotional emails trumped percent off offers in terms of conversion.
- Free shipping offers converted at rates between 0.22% and 1.9%, making them twice as effective as price-reduction offers, which converted at rates between 0.1% and 0.8%.
About the research: The report was based on an analysis of 100 million online transactions, 20 million user profiles, and 100 email campaigns.
Continue reading "The Best Days and Times for Promotional Email Conversions" ... Read the full article
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