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The Remarkables: How to Win with Word-of-Mouth Marketing

Presenters:
Julie Szabo, Darren Barefoot
Moderator:
Jennifer Kelly
Broadcast:
Thu, Oct 24, 2013, 12pm ET
Length:
90 minutes

Remarkable organizations get their marketing done for free by the most powerful marketing department on the planet—their committed fans.

More than 15 million businesses are active on social media channels, including Facebook, Twitter, and Pinterest. Unfortunately, they're all saying the same things to the same people. If you only engage in ordinary online outreach activities, you won't get noticed in an increasingly busy landscape where every brand is vying for attention and sales.

In this PRO seminar, you'll learn what makes up a remarkable campaign and what role word-of-mouth plays in campaign creation and success.

Presenters

Julie Szabo has run web marketing campaigns for all kinds of clients—from national retailers and tech start-ups to not-for-profits. She is a co-founder of Northern Voice, Canada's social media conference, and she regularly speaks at conferences on the topic of social media and marketing. She is also co-author of Friends with Benefits: A Social Media Marketing Handbook.

Darren Barefoot is a writer, technologist, and marketer. He's co-founder of Capulet Communications where he heads a unique marketing program designed for cause-based organizations. He speaks regularly as a digital strategy expert and has been featured on the CBC, BBC, and in Wired, The Wall Street Journal, and dozens of other publications. He's also co-author of Friends with Benefits: A Social Media Marketing Handbook.

Who Should Attend?

Mid-level marketers who are interested in learning how to create unique campaigns that drive word-of-mouth success from their devoted fans.

What Will You Learn?

  • The characteristics most successful "remarkables" have in common, and how you can apply them to your campaigns
  • Common campaign killer mistakes
  • Best practices for creating your own word-of-mouth campaigns

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