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In This Issue
+ How-To: Four Keyword Research Mistakes to Avoid at All Costs
+ Slide Show: Four Lessons From the Co-Founder of OfficeMax
+ Podcast: The Changing Agency/Client Relationship
+ PRO Take 10: How to Fascinate People With 7 Key Triggers
+ Survey Says: Super Bowl Ad Stats—Top Advertisers, All-Time Best Ads
+ Quick Take: Why a Silent Customer Can Be Deadly
+ My View: The Questions I Would Ask if I Were Marketing Your Business
+ Amusings: Have an Uncontrollable Urge?
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How-To Four Keyword Research Mistakes to Avoid at All Costs
By Lior Levin
If you are serious about the words "sales," "profit," and "conversions," you must master keyword research. Learn four common pitfalls marketers make when selecting keywords—and how to avoid them. Read More
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Slideshow Four Lessons From the Co-Founder of OfficeMax [Slide Show]
By Christian Gulliksen
As co-founder of OfficeMax, Michael Feuer learned a thing or two about launching and running a successful company. Here are four of his invaluable lessons on empowering your employees, building your business, and outwitting the competition. Read More
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Podcast The Changing Agency/Client Relationship: Glenn Engler Talks to Marketing Smarts
By Matthew Grant
Senior-level marketers don't seem to believe their digital partners are adequately extending their service capabilities in the digital age. So how does an agency demonstrate that it "gets" digital? Glenn Engler, CEO of Digital Influence Group, answers that question in this episode of Marketing Smarts. Read More
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PRO Take 10 Author Series: How to Fascinate People With 7 Key Triggers
Get quick marketing insights you can put into action today with our Take 10 Author Series—exclusive webcasts with leading authors in business and marketing. This webcast with Sally Hogshead covers key ideas from her best-selling book, Fascinate: Your 7 Triggers to Persuasion and Captivation. Read More
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Survey Says
Super Bowl Ad Stats: Top Advertisers, All-Time Best Ads
Super Bowl XLVI is behind us—and so is the debut of those iconic ads that ran during the big game. Learn which industries led the way in ad spending last year, and which ad was named the best Super Bowl ad of all time by Forbes.com readers. Read More
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Quick Take
Why a Silent Customer Can Be Deadly
Never assume that a customer who doesn't complain is a happy customer. Though they might not always speak up about what's bothering them, your customers could be dissatisfied with your products or services. Learn why you should make it easy for them to complain. Read More
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My View The Questions I Would Ask if I Were Marketing Your Business
By Jason Falls
Advice from Internet marketing pundits is beginning to sound like a bunch of noise. Marketers need less of the Top 5 and Top 7s and Top 10s... and more content that marries the tactical to-dos and the strategic approach that ties social media marketing into other channels to drive business. Read More
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My View Have an Uncontrollable Urge?
Stopping yourself from checking Twitter and Facebook is even harder to do than stopping yourself from sleeping and having sex, and harder than turning down alcohol, tobacco, and coffee. Who knew? (Other than those of you reading this on your smartphones in the shower.) Read More
 
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