📋 Table of Contents

Saturday, February 20, 2021

📋 Table of Contents

1/ Nine Tips for Creating SEO-Friendly Content

2/ How to Use Storytelling in Your B2B Content Marketing

3/ What B2B Marketers Need to Know About LinkedIn

4/ 9 Ways to Create Sponsorship Packages for Virtual Events

5/ As Marketers We Must Adapt PRO membership

6/ The Most Important Email Marketing Optimizations

7/ How to Drive Sales & Marketing Alignment in an Enablement Role

8/ 5 Ways Influencer Marketing Can Recession-Proof Your Brand

9/ Addressing Mental Health in the Workplace in 2021: Three Ways to Give Support

Scroll down for more, including industry news, community goings-on, and other useful resources.

infographic

Nine Tips for Creating SEO-Friendly Content

How exactly can you develop content that will rank well on search engine results pages? This infographic offers nine key tips for creating SEO-friendly content, including advice on researching keywords, identifying the right formats, and implementing effective internal links. Check out the infographic. »

podcast

How to Use Storytelling to Transform Your B2B Content Marketing: Bobby Lehew

In one of our top podcasts of the past year, MarketingProfs storytelling instructor and commonsku Chief Content Officer Bobby Lehew shares insight into how storytelling can dramatically improve your B2B content marketing results. Read more and listen in on this insightful conversation. »

infographic

What B2B Marketers Need to Know About LinkedIn

Did you know that LinkedIn is responsible for 80% of B2B leads generated by social media? That's one of the many data points about the social network covered in a recent infographic. Check it out »

MarketingProfs article

Nine Ways to Create Sponsorship Packages for Virtual Events

Now that tradeshows and events have shifted to digital, sponsorship packages look much different. But there are still ways to attract sponsors and get their brands and offers in front of event attendees. Check out these nine useful tips. »

research

The Most Important Email Marketing Optimizations

Marketers say enhancing personalization, testing designs, and using welcome/thank you automated messages are among the most important email marketing optimizations, according to recent research. Check out findings from this study. »

MarketingProfs article

How to Drive Sales and Marketing Alignment in an Enablement Role

COVID has shown us that everything is connected—and in a business setting, connection requires alignment among departments, Sales and Marketing included. From a sales enablement perspective, here's how you can drive alignment. »

MarketingProfs article

Five Benefits of Influencer Marketing for Recession-Proofing Your Brand

A pandemic-induced recession—when your customers are spending more time online—is the perfect time to be using influencers as part of your marketing strategy. Here are five major benefits of doing so. »

MarketingProfs article

Addressing Mental Health in the Workplace in 2021: Three Ways to Give Support

The effects of the pandemic have taken a mental toll on everyone. In 2021, companies have a responsibility to address the stressors of today's work environment and provide mental health resources to support their employees, particularly in these three areas. »

As Marketers We Must Adapt

MarketingProfs PRO membership

Adaptation is nothing new for marketers. But over the past several months we've realized just how essential it is. That's why our PRO team's mission is to give you the tools and support you need to face each new challenge and come up with creative solutions. A PRO membership can help you do better marketing.

See how.

Afoot in the Neighborhood

MarketingProfs community goings-on

Are you a PRO subscriber? If so, have you joined your MarketingProfs PRO group on Facebook? Pop in on for the PRO Show with Ann Handley and Kerry O'Shea Gorgone. These fun livestreams include check-ins from MarketingProfs team members and drop-ins from special guests. March shows will include discussions about branding, so bring your questions and ideas to share! check it out.

We've just developed a Master Class to help you understand your customers better than you ever have: Customer Journey Maps for Marketers. It launches on March 9 with Certified Customer Experience Professional (CCXP) Jeannie Walters at the helm. PRO members can complete the full Master Class by joining our watch parties with live Q&A—or take the individual 10 bite-sized lessons on-demand. Or a combination of the two.

Only a few weeks away: MarketingProfs B2B Forum Online 2021. Attendees will get access to two full days of inspirational keynotes and tactical sessions on the topics that mean the most to B2B marketers today. Check it out and sign up.

Did You Miss Us?

Recent MarketingProfs content

How to Drive Sales and Marketing Alignment in an Enablement Role »

Five Real-World Tips for Better Data Quality and Marketing Efficiency »

The Most Important Email Marketing Optimizations »

What B2B Marketers Need to Know About LinkedIn [Infographic] »

The 3Cs of Marketing Success: Ride the Wave to Go Far in Work and Life »

Why Marketing Automation Tools Are Essential to Businesses »

News You Can Use

Updates from around the industry

Red House Named 2021 Top B2B Marketing Agency Yahoo Finance

TechTarget Named a Leader in Multiple G2 Grid Reports on Buyer Intent Data, Marketing Intelligence, and Sales Intelligence for Fifth Consecutive Quarter The Street

Copper Announces the Acquisition of Engagement Analytics Platform Sherlock Copper

EZ Texting Continues Record Growth in Text Communications Market PRWeb

Invoca Announces New Features to Visualize Conversation Data and Improve Sales Performance MTS

Publicis Bets on B2B by Buying UK Agency Octopus Group campaign

B2B eCommerce Leader Unilog Acquires Bravo Business Media Yahoo Finance

Kaon Interactive Names John Heffernan Chief Operating Officer Yahoo Finance

Prentis Wilson, B2B Technology Veteran, Joins The ODP Corporation TheStreet

Upcoming Events

FEB

[Webinar] How to Execute Your Account-Based Marketing Strategy: Operationalizing Your ABM Program
60 minutes | sponsored by Drift

MAR

[Webinar] How B2B Marketers Can Use Instagram for Lead Gen

MAR

[Master Class] Customer Journey Maps for Marketers
Kickoff Watch Party with Jeannie Walters

MAR

[Friday Forum] Metrics and Measurement
3 live sessions | sponsored by Alight Analytics

MAR

[Webinar] How to Build Brand and Stand Out in Our Crowded, Distracted World: The 'Brand Now' Framework
45 minutes | sponsored by Widen

APR

7-8

[Online Event] MarketingProfs B2B Forum 2021
35+ sessions, 5 keynotes + a full year of learning with PRO

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