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In This Issue
+ How-To: Five Tips for Creating Videos That Build Brand and Drive Sales
+ Podcast: Audience-Centric Marketing: Tom Webster of Edison Research
+ #SocialSkim: Facebook's WhatsApp Buy, LinkedIn's Coup, Instagram's Utility
+ PRO Seminar: Reach More Customers With the Power of Pictures
+ Survey Says: 4Q13 Email Trends and Benchmarks
+ Infographic: How Marketers Are Managing the Evolving B2B Buyer's Journey
+ My View: Five Myths About Productivity—Debunked
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How-To Five Tips for Creating Videos That Build Brand and Drive Sales
By Seth Price
Regardless of form or viewing device, video is an ideal medium to engage, inform, and entertain prospective buyers and clients. Here's what you need to know to get in on the action. Read More
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Podcast Audience-Centric Marketing: Tom Webster Talks to Marketing Smarts
By Kerry O'Shea Gorgone
Tom Webster, vice-president of marketing and strategy at Edison Research, explains the simple shift in thinking that can help marketers to create more effective messages. Read More
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PRO Seminar: Insta-Power: Reach More Customers With the Power of Pictures
Can you do real marketing on Instagram? The answer is "yes!" This seminar will outline 10 actionable monetization strategies that are actually working on Instagram today. Read More
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Advertisement  Measuring and number crunching is no fun, we get it. But without analyzing your marketing efforts, you’ll never know what works. If you need some help figuring out where to start or what to measure to have the biggest impact, check out our newest MPU course: Marketing Measurement & Analytics.
Survey Says
4Q13 Email Trends and Benchmarks
By Ayaz Nanji
Email volume grew in 4Q13, but open and click rates declined, according to a recent report from Yesmail Interactive. Read More
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#SocialSkim: Facebook's WhatsApp Buy, LinkedIn's Coup, Instagram's Utility, More!
By Angela Natividad
Read the latest on Facebook's WhatsApp buy, LinkedIn’s "influential" publishing coup, and how some retailers use Instagram to drive love and sales. Skim to improve your social IQ! Read More
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My View Five Myths About Productivity--Debunked
By Corey O'Loughlin
Do you believe the following five myths about being productive? If so, you're probably making work harder for yourself. Read More
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Feb 25
 FREE Seminar—10 Common Webinar Mistakes and How to Avoid Them
Feb 27
 PRO Seminar—The Chemistry of the Landing Page
Mar 4
 FREE Seminar—Five Tips for Solving Today's Multichannel B2B Challenges
Mar 6
 PRO Seminar—Using Google Analytics' Secret Data to Improve Search and Social Campaigns
Mar 14
 Virtual Conference—Video Marketing: A Marketing Blueprint for 2014 3 online sessions
Apr 10
 MarketingProfs University—Marketing Measurement & Analytics Use code MEASURE to save $200
Oct 9-10
 B2B Forum 2014—Boston, MA Earliest Bird gets the worm: register today and save $600!
 
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