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By Chad McCloud |
Is your business truly innovative? Real innovation is difficult to generate, and even harder to repeat. But Pinterest, a relatively new social network, can teach your business three invaluable lessons about innovation.
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By Shane Vaughan |
When you conduct a Web search that includes your brand name, your product category, and a geographic modifier, do you like the results you see? If not, improve your Local Web presence by mastering these five key areas.
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By Matthew Grant |
In this episode of Marketing Smarts, Mark Levy discusses why you don't choose to be a thought leader; you become a thought leader by inspiring people to act. And to do that, you need "a signature idea."
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Check out this member-favorite PRO seminar with Dan Pink, best-selling author of Drive. You'll learn why people motivated by enjoyment routinely outperform those motivated by external rewards and why this matters to marketers.
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Social Media Effective Tool for Event Marketers |
Though small organizations still rely heavily on traditional channels to promote events, social media is also an important tool: 77% of event marketers who work for a small business or nonprofit say they use social media to promote events.
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Pin It to Win It: How to Boost Your Brand on Pinterest
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The hype on the street is Pinterest, the online pin board that lets users easily pin images and videos they like on boards they've created. Brides love using Pinterest to keep track of wedding-day inspirations, but your brand can use the image-driven channel to boost customer engagement.
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By Helena Bouchez |
Content marketing. It's what's for dinner (or if not, it should be) for organizations, large and small. But successful content marketing requires more than just faithfully writing a weekly blog post. You've got to dodge five common content strategy mistakes.
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Even as basketball star Jeremy Lin explodes racial stereotypes, marketers wishing to exploit the Asian-American phenom's Lin-instant fame can't help but fall back on fortune-cookie-cutter solutions... Case (or pint) in point: Ben & Jerry's "Lin-Sanity" frozen yogurt flavor, originally launched with "fortune cookie pieces" mixed in. (Perhaps more Lin-teresting than that un-fortunate choice are the Lin-guistic contortions produced by the Lin-herently malleable name that seems to lend itself to Lin-stantaneous punnification—which, of course, has little Lin-trinsic value.) Read More
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