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In This Issue
+ How-To: What Pinterest Teaches Us About Innovation
+ Slide Show: How to Make Your Brand Relevant on the Local Web
+ Podcast: What Is Your 'Signature Idea'?
+ PRO: How to Apply Motivation 3.0 to Drive Customer Action
+ Survey Says: Social Media Effective Tool for Event Marketers
+ Quick Take: Pin It to Win It: How to Boost Your Brand on Pinterest
+ My View: Five Ways to Ruin Your Content Strategy
+ Amusings: An Unfortunate Case of Cookie-Cutter Marketing?
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Advertisement  Free eBook: How to Use Pinterest for Business
HubSpot's first complete guide to Pinterest for business will show you how to leverage the platform to increase traffic, leads and sales by reaching more than 11 million people on Pinterest. Includes case studies. Download the new eBook today.
How-To What Pinterest Teaches Us About Innovation
By Chad McCloud
Is your business truly innovative? Real innovation is difficult to generate, and even harder to repeat. But Pinterest, a relatively new social network, can teach your business three invaluable lessons about innovation. Read More
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Slideshow Five Ways to Make Your Brand Relevant on the Local Web [Slide Show]
By Shane Vaughan
When you conduct a Web search that includes your brand name, your product category, and a geographic modifier, do you like the results you see? If not, improve your Local Web presence by mastering these five key areas. Read More
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Podcast What Is Your 'Signature Idea'? Mark Levy Talks Thought Leadership on Marketing Smarts [Podcast]
By Matthew Grant
In this episode of Marketing Smarts, Mark Levy discusses why you don't choose to be a thought leader; you become a thought leader by inspiring people to act. And to do that, you need "a signature idea." Read More
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PRO Dan Pink on How to Apply Motivation 3.0 to Drive Customer Action
Check out this member-favorite PRO seminar with Dan Pink, best-selling author of Drive. You'll learn why people motivated by enjoyment routinely outperform those motivated by external rewards and why this matters to marketers. Read More
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Advertisement  Make Your Marketing Life Easier with Marketing Grader
Try "Marketing Grader", HubSpot's new marketing tool that evaluates your entire inbound marketing strategy. Find out how well you're doing across 3 critical areas: top of the funnel, middle of the funnel & analytics. Test Marketing Grader today.
Survey Says
Social Media Effective Tool for Event Marketers
Though small organizations still rely heavily on traditional channels to promote events, social media is also an important tool: 77% of event marketers who work for a small business or nonprofit say they use social media to promote events. Read More
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Quick Take
Pin It to Win It: How to Boost Your Brand on Pinterest
The hype on the street is Pinterest, the online pin board that lets users easily pin images and videos they like on boards they've created. Brides love using Pinterest to keep track of wedding-day inspirations, but your brand can use the image-driven channel to boost customer engagement. Read More
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My View Five Ways to Ruin Your Content Strategy and Guarantee Failure
By Helena Bouchez
Content marketing. It's what's for dinner (or if not, it should be) for organizations, large and small. But successful content marketing requires more than just faithfully writing a weekly blog post. You've got to dodge five common content strategy mistakes. Read More
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My View An Unfortunate Case of Cookie-Cutter Marketing?
Even as basketball star Jeremy Lin explodes racial stereotypes, marketers wishing to exploit the Asian-American phenom's Lin-instant fame can't help but fall back on fortune-cookie-cutter solutions... Case (or pint) in point: Ben & Jerry's "Lin-Sanity" frozen yogurt flavor, originally launched with "fortune cookie pieces" mixed in. (Perhaps more Lin-teresting than that un-fortunate choice are the Lin-guistic contortions produced by the Lin-herently malleable name that seems to lend itself to Lin-stantaneous punnification—which, of course, has little Lin-trinsic value.) Read More
 
Mar 6
FREE Seminar—The Rising Power of Visual Content on Social Networks
Mar 8
PRO Seminar—Become a Social Business: Your Framework for Success with Sandy Carter
Mar 9
Content Marketing Virtual Conference—3 great sessions sign up for free
Mar 15
PRO Seminar—Developing an Email Strategy That Keeps People Connected
Mar 15-28
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Mar 29-30
SocialTech 2012—Seattle, WA fewer than 30 seats left, register today to secure yours!
Apr 12-26
MarketingProfs University LIVE—Websites That Work save $200 with code WORKIT
 
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