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| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
| Saturday, May 16, 2020 |
| How to Create a Content Strategy for COVID-19 (or Other Crises) in Five Steps | ||||
| If this pandemic has blindsided your business, you've been asking: How should we talk to our prospects and customers? Should we ditch our editorial plans, or stay the course? Is content promotion still acceptable, or is it a no-no? You need a content strategy built for this crisis. | ||||
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| Agile Marketing FAQs: Teams, Meetings, Leadership, Measurement, More... | ||||
| You're interested in Agile Marketing, and you have questions... Here are answers to some major queries about Agile teams, leaders, measurement, and many other FAQs. Let's dig in. | ||||
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| LinkedIn Stories Is Almost Here: Will It Reinvent the B2B Social Media Landscape? | ||||
| LinkedIn has been testing a new conversational format—LinkedIn Stories—to be released "soon." So, what does the introduction of LinkedIn's own version of Stories mean? Will it, as LinkedIn hopes, help "kickstart conversations" and "nurture relationships"? | ||||
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| A Direct Effect: Direct Mail + Digital = Better Marketing Results [Infographic] | ||||
| How are marketers supposed to cut through the clutter when email response rates hover around 1%? All it might take is an offline nudge with the help of direct mail. Direct still works, and it works better when combined with digital. | ||||
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| You Still Have Time to Level-Up Your Writing | ||||
| MarketingProfs virtual event | ||||
| It's not too late to get your ticket to Marketing Writing Bootcamp and level-up your writing—and marketing. Register for just $395 to get access to all 13 on-demand sessions. Register today! | ||||
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| Visual Design: Data-Driven Tactic or Qualitative Strategic Asset? | ||||
| Many companies no longer treat design like frosting for their messaging; often, the design is the message. But can marketers stand up for artistic design while still getting the ROI that C-suite execs expect? That is the question. | ||||
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| How COVID-19 Is Impacting Marketers' Branding Strategies [Study] | ||||
| Fully 94% of marketers say the COVID-19 pandemic has had an impact on their brand marketing and content marketing strategies, according to recent research. Check out the study findings. | ||||
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| The Seven Worst ABM Mistakes (And How to Fix Them) | ||||
| These are some of the most common and costly mistakes that marketers make when adopting, implementing, and executing account-based marketing. But you can avoid making these 7 mistakes. Here's how. | ||||
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| Planning Your COVID-Related Communications: A Flowchart [Infographic] | ||||
| Because of the pandemic, companies are reconsidering how they communicate with their audiences. Many are unsure whether they should communicate at all, and some are uncertain what form their communication should take. This flowchart infographic will help you make the right decisions. | ||||
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| 5 Tips to Take Your Marketing Presentations From Good Enough to Great | ||||
| From the MarketingProfs archives | ||||
| Marketers are often the default creators of presentations for conferences and webinars—even board meetings. And sales decks. These simple design and content tips can make your presentations more convincing and engaging. Check out one of our most popular articles of the past year. | ||||
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| So glad you could join us today! —Vahe Habeshian, Director of Publications |
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