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| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
| Saturday, May 02, 2020 |
| The 4Ps of Marketing Amid COVID-19: Strategy Reassessment and Adjustment | ||||
| Marketing strategies were not conceived with disruptions like coronavirus in mind. For many organizations, COVID-19 has turned the 4Ps—product, place, price, and promotion—into 4Cs: confusion, calamity, chaos, and complexity. That means we must reassess and adjust. | ||||
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| Eight Ways Your Content Marketing Might Be Sabotaging Your SEO | ||||
| Of course content marketing and SEO have a symbiotic relationship, but many content marketers are making seemingly small mistakes that can add up—and end up sabotaging their SEO. Here are 8 ways you unfortunately might be doing exactly that. | ||||
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| Five Ways to Improve Product Marketing and Sales Enablement Collaboration to Drive Revenue | ||||
| Product marketing and sales enablement teams share an ultimate goal: to help sales teams sell. In many organizations, however, they plan and execute in silos, with misaligned efforts and priorities. And that simply undermines Sales. Here are 5 ways to instead align and effectively drive revenue. | ||||
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| Best (And Worst) Email Signoffs During COVID-19 [Infographic] | ||||
| How do you sign off your marketing emails in a way that fits your brand—but still shows you're aware of what's going on during a tough time for your customers? Here's a chart with 30+ options, listed from best to worst, with brand-voice options both cheeky and formal. | ||||
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| Write Emails That Get Your List to Open, Click, Buy, and Drool at Your Every Word | ||||
| MarketingProfs virtual event | ||||
| The second live keynote of Marketing Writing Bootcamp is coming up! Laura Belgray, founder of Talking Shrimp, will share loads of tips for writing better emails. Join us on Tuesday, May 5, at noon ET. Save $100 on your ticket with code HappyCamper. | ||||
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| ABM Is… These Three Things (And Why B2B Marketing Should Look a Lot Like Dating) | ||||
| The idea of account-based marketing (ABM) isn't new. But recently we've moved beyond basics, shifting into full-on strategies and mindsets around how B2B marketing needs to get done. And when you think about that, it's a lot like dating. | ||||
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| Brand Elasticity: How Far Can Your Brand Stretch Before It Breaks? | ||||
| The concept of "brand elasticity" refers to how sensitive customer preference is for a certain brand when it stretches beyond its positioning or expands into new categories. It's important to understand so you don't stretch a brand to its breaking point. | ||||
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| Five Tips for Strategic and Compassionate Upselling in Times of Uncertainty | ||||
| Upselling makes sense when business is booming, but how about in times of economic uncertainty—like now? Companies that can strategically and compassionately navigate business development conversations will be the ones that emerge intact and in good standing. | ||||
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| How COVID-19 Is Impacting Business Event Planning [Study] | ||||
| Some 87% of professionals who plan in-person business gatherings such as conferences say they have canceled events because of the COVID-19 pandemic. Check out more findings from the study. | ||||
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| Downsizing at a Time of Crashing Demand: Three Keys to Appropriate Resource Deployment | ||||
| The Coronavirus crisis and crashing economic demand have resulted in rampant downsizing in numerous industries. Depending on how it's done, downsizing can weaken or strengthen your organization—during a crisis and for years afterward. So how should you deploy your precious resources? | ||||
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| So glad you could join us today! —Vahe Habeshian, Director of Publications |
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