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In This Issue
+ How-To: How to Be the Worst Email Marketer in 10 Easy Steps
+ Podcast: Digital Content Strategy: Author Ahava Leibtag
+ #SocialSkim: Audience Insights, LinkedIn & Content, Facebook Video Ad CTRs
+ PRO Take 10: How to Create a Teaser Video
+ Survey Says: The Content Consumption Habits of LinkedIn Users
+ Infographic: Six Benefits of Using a Subscription Model for Your Business
+ My View: The Psychology of Belonging: Why People Become Brand Fans
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How-To How to Be the Worst Email Marketer in 10 Easy Steps
By Karol Król
Good news! Being the worst email marketer is a lot easier than being the best, but it still involves some work. So here you go: 10 email marketing worst-practices you can emulate—or avoid. It's up to you. Read More
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Podcast Digital Content Strategy: Author Ahava Leibtag Talks to Marketing Smarts
By Kerry O'Shea Gorgone
Content strategy expert and author Ahava Leibtag shares practical tips for helping your organization develop a content marketing strategy. Read More
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PRO Take 10: How to Create a Teaser Video
In just 10 minutes, you'll learn how to create excitement around your new product launch by producing a winning teaser video that will visually tell your story. You'll also learn how to promote your video pre- and post-release to ensure that it gets the views it deserves. Read More
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Survey Says
The Content Consumption Habits of LinkedIn Users
By Ayaz Nanji
Most people who consume professional content on LinkedIn do so to keep up with industry news (78% of respondents) and to discover new ideas within their business area (73%), according to data from a recent survey conducted by LinkedIn. Read More
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Quick Take
#SocialSkim: Audience Insights, LinkedIn Users and Content, Improved Facebook Video Ad CTRs
By Angela Natividad
It's a good day for data. Find out why fandom's so important, how LinkedIn users consume content, and how Facebook plans to improve video ad click-throughs for advertisers. Skim to tip the charts. Read More
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My View The Psychology of Belonging: Why People Become Brand Fans
By Peter Herrnreiter
Every decision a customer makes consists of complex emotions. One of those emotions is a sense of belonging. To understand the psychology of belonging, let's look at an example from the sports world. Read More
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Jul 1
FREE Seminar—Data Diligence: Leveraging Data to Improve Email Marketing Results
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PRO Seminar—Everything You Ever Wanted to Know About Mobile But Were Afraid to Ask
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