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In This Issue
+ How-To: 14 Things You Need to Know About Marketing Communications Today
+ Podcast: The Mobile Commerce Revolution: Tim Hayden
+ #SocialSkim: What's Shared, Word Crimes, TSA & Instagram, Write Like a Spy
+ PRO Seminar: The Art of Retention: How to Create Customers for Life
+ Survey Says: Most Effective, Used, and Budgeted for Digital Marketing Tactics
+ Infographic: The Art and Science of Content Marketing
+ My View: Seven Things to Spark Your Prospects' Curiosity and Win Sales
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Advertisement  Join us July 22 and 29 for Preparing and Presenting Compelling Webinars for a hands-on, practical introduction to techniques that will help you develop and deliver engaging, participative, and impactful webinar presentations. Register today.
How-To It's a New Brand World: 14 Things You Need to Know About Marketing Communications Today
By Linda Kearns
What does it take to work successfully as a marketing communications professional in today's world? Read More
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Podcast The Mobile Commerce Revolution: Tim Hayden Talks to Marketing Smarts
By Kerry O'Shea Gorgone
Tim Hayden, co-author of the forthcoming The Mobile Commerce Revolution, shares insights into consumer behavior, how mobile affects that behavior, and how marketers can embrace the seismic shift that is mobile. Read More
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PRO Seminar: The Art of Retention: How to Create Customers for Life
You'll learn how to implement key strategies that will increase brand loyalty among your current customers so you don't have to constantly chase down new prospects. You'll walk away with an action plan to ensure your customers look forward to doing business with you again and again. Read More
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Advertisement  The Advocate Marketing Playbook is filled with best practices, uses cases, and helpful worksheets for assembling your own army of advocates. You'll learn the essentials of advocate marketing, how to organize your team, and measure results. Free download.
Survey Says
The Most Effective, Most Used, and Most Budgeted for Digital Marketing Tactics
By Ayaz Nanji
US-based digital marketers consider email the most effective digital tactic for building awareness, boosting acquisition, and increasing conversion, according to a recent study. Read More
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Quick Take
#SocialSkim: What Gets Shared, Word Crimes, TSA on Instagram, Write Like a Spy, More!
By Angela Natividad
What nightspots trend on Twitter? Heineken helps young people find out. You’ll also learn what people really share on social networks, how to write like a spy, why word crimes are way worse than blurred lines, and why joining Instagram may be the smartest thing the TSA ever did. Skim for your share of state secrets. Read More
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My View Seven Things to Spark Your Prospects' Curiosity and Win Sales
By Joe Collins
To increase your chances of winning a sale, spark your prospect's curiosity. Here's a look at seven things that can inspire prospects to learn more about your business. Read More
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Jul 22
FREE Seminar—Epic Webinars: Preparing and Presenting Compelling Webinars, Part 1
Jul 24
PRO Seminar—Social Selling: How to Market and Sell to the Modern Buyer
Jul 29
FREE Seminar—How to Use Referral Marketing to Maximize Customer Acquisition
Jul 29
FREE Seminar—Epic Webinars: Preparing and Presenting Compelling Webinars, Part 2
Aug 7
PRO Seminar—How Social, Content, and PR Combine for Marketing Success
Aug 8
Virtual Conference—Email Marketing: Ensure Your Emails Are a Resounding Success FREE!
Aug 14
MarketingProfs University—Search Marketing School
Oct 9-10
B2B Forum 2014—Boston, MA Marketing For What Comes Next
 
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