Are You a Linchpin?
Seth Godin's new book, Linchpin, is about doing what matters: Finding something within yourself that ignites... wait a sec, no: something that you ignite.
Unlike Seth's other books, this one feels very personal. It challenges each of us to create, invent and lead. It reminds us that we have options—now more than ever.
It tells us to make Art: not necessarily like my son does with clay, or like I sometimes do with words, or with paint or paper or cake frosting or boiled wool, or whatever you might want to use. Rather, "art" is what we're doing when we do our best work.
In essence, Linchpin urges us to matter, and to make a difference, in whatever we choose to do.
It's one thing to say I liked the book, but it's another to say that it stayed with me. After I finished it, I would find myself turning over in my mind something I read from it, like you might turn an interesting beach stone around in your hand.
It would happen unexpectedly, too: when I was in the carpool lane at school or sitting at a traffic light, and there it was. I can't think of higher praise than that, really: It mattered to me.
Check it out, when you get a chance.
Here at MarketingProfs, we are big fans of Seth. Among some of the best things we've done together are two online seminars (two of more than 195 seminars in our library). Listen to these, on demand, here: How to Avoid The Meatball Sundae and Eleven Big Ideas.
The recordings are from January 2008 (Meatball Sundae) and August 2006 (11 Big Ideas). But still, they are "Classic Seth." It's no surprise that there's plenty of inspiration and food for thought in both, years later.