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 This Week's Marketing How-To
What Is Marketing Automation, and Why Does It Matter to You?
By Jep Castelein. Marketing automation, a new type of online marketing system, has recently become popular. What is it, how does it work, and—most important—should you adopt it? Get the full story >
 Editors' Pro Pick
Add Social Media to Your Mix With Help From 9 Experts
It's a no-brainer to successfully add social media to your marketing mix when you have guidance from people like Charlene Li, Jay Baer, Amber Naslund, Sandy Carter, Brian Solis, and others. Read more >
This Week's Top Articles

Un-Advertising: The Power of Testimonial Video in the Post-Advertising Era
By Ted Page. In our post-advertising, Web search-obsessed, media-overloaded world, it's time to dust off the tried-and-true customer testimonial, and turbo-charge it for your website with video storytelling. Get the full story >

Why CMOs Need Standardized Measurements—Just Like CFOs and COOs
By Alexis Nahama, Greg Banks. When Marketing makes progress on standardized measurements, its influence will rise and CMOs will be able to sit at the table, as equals, with CFOs and COOs. Get the full story >

What's Next for Ad Networks?
By Amy Manus. Via ad networks, advertisers can meet ambitious goals by leveraging networks' mass reach, diverse targeting options, and flexible pricing platforms. Get the full story >

Email Offers Hollywood Blockbuster Marketing Opportunities—From Acquisition to Monetization
By Tony D'Anna. As the studios struggle to reach moviegoers, they don't have to venture to a galaxy far, far away to find the right marketing channel. It's time they rediscovered email. Just as you should. Get the full story >

MarketingProfs Online Seminars

Scaling Social Business: How Brands Can Build Their Business Now (and Position for What's Next in Social Media)
May 13

A Note to Readers
from Ann Handley
Chief Content Officer

Post-Forum Funk (and Something to Lift Us out of It!)

I'm in a bit of funk this week. A week ago today, we were kicking off the MarketingProfs B2B Forum—and celebrating two full days of camaraderie and learning, with a ton of laughs rolled in. (And, really, that's the best way to learn, right? When you're having fun?)


So this week, as you might imagine, feels a little bit like the day after the party. Like the day after your birthday, the day after Christmas, and January 2nd all rolled into one. If you were in Boston with us at the Forum... maybe you know what I mean.

Am I sounding melodramatic? Perhaps. But MarketingProfs events are just that fun.

(Of course, I would say that. But lots of others agree with me. Peruse the tweets, see the photos, and read the blog coverage here.)

Good thing I have a few things to look forward to this week, primarily this online seminar with Jeremiah Owyang. I've been a big fan of Jeremiah's since his days at Podtech almost 25 years ago. (Actually, that's 25 "Internet years"—where each year is like a dog year. Jeremiah actually worked at Podtech from 2006 to 2007.)

This week, Jeremiah fittingly takes on a big topic, Scaling Social Business: How Brands Can Build Their Business Now (and Position for What's Next in Social Media). You won't want to miss it. (And neither will I. I have to pull myself out of this funk somehow!)

See you there—if not before.

PS: Jeremiah's seminar this week kicks off the 2nd Annual Social Media Summer Series—eight seminars focused on adding Social Media to your marketing mix. (It's never too early for summer!) More on that next week...

Upcoming Events

SocialTech 2010
October 26, 2010

Social Metrics for Marketers: How to Measure What Matters
May 20 with Jim Sterne

Multi-Channel Analytics: Tackling the Toughest Measurement Challenge
June 3 with Avinash Kaushik

New YouTube Features That Will Make You Stand Out from the Crowd
June 10 with Michael Miller

Social Media Slowpokes: It’s Not too Late to Connect with Your Customers Online
June 24 with Paul Chaney

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