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 This Week's Marketing How-To
Four Ways Email Can Strengthen Relationships in Other Channels (and Why You Should Care)
By Karen Talavera. Are you remembering to strategically use email to strengthen and encourage relationships with your list members in other channels? Get the full story >
 Editors' Pro Pick
Achieve Marketing Success on Facebook
Get an inside look at how you can use Facebook to increase brand awareness, target specific markets, promote new products, and create communities that engage users. Read more >
This Week's Top Articles

In an Age of Free Advice and Liberal Sharing, Is It OK to Ask for Something in Return?
By DJ Waldow. These days, people are spending a lot of time offering advice and sharing knowledge—yet not asking for anything in return. It's OK to ask. Get the full story >

Reaching Hispanics: First Segment by Acculturation, Then Speak Their Language
By Ederick Lokpez. Without segmenting the increasingly important Hispanic market by level of acculturation, you'll never be able to reach Hispanic consumers. Get the full story >

What I Did Right: How I Averaged 80 Comments and 135 Tweets in My First Week of Blogging
By Lisa Petrilli. My first-ever two blog posts have received 159 comments and have been tweeted 272 times. This is the story of how I got here. Get the full story >

10 Tips for Crowdsourcing Advertising With a Video Contest
By Wil Merritt. The way brands reach and interact with consumers has led to the alluring yet often hard-to-execute marketing tactic: the video contest. Get the full story >

MarketingProfs Online Seminars

Multi-Channel Analytics: Tackling the Toughest Measurement Challenge
June 3

A Note to Readers
from Ann Handley
Chief Content Officer

Introducing Digital Marketing World 2010!

This past weekend kicked off the start of summer for most of us. As it happens, it also kicked off our virtual conference season—which means you can wear white to the first few Digital Marketing World events of 2010!


We're trying something new this year. Instead of having one or two mammoth online events covering all things marketing, we're devoting the first Wednesday of each month to a new and improved Digital Marketing World.

Starting next month and continuing through December, we are debuting a new monthly series of focused digital marketing experiences. On July 7, we'll bring you a focused Email Marketing series. And by the way, it's completely free!

Each month you'll get:

* Three new 60-minute presentations from real-world practitioners

* Plenty of live Q&A time with speakers

* Guidance on the latest tools and strategies from leading vendors

* Ample networking opportunities with your peers

* A full-featured virtual conference environment with networking lounge, exhibit hall, and resource center

Sound intriguing? See the full schedule here.

I hope to see you there! It is free, but you need to reserve a space. Please register here to ensure you get a seat.

Upcoming Events

SocialTech 2010
October 26, 2010

Digital Marketing World 2010
First Wednesday of each month

New YouTube Features That Will Make You Stand Out from the Crowd
June 10 with Michael Miller

Social Media Slowpokes: It’s Not too Late to Connect with Your Customers Online
June 24 with Paul Chaney

Selling Social to the C-Suite
July 15 with Brian Solis

Recent Job Postings

Bloggers and Writers
The StubbyDog Project

Sr. Manager, Lead Generation

Assistant Professor of Marketing
Webber International University

Sr. Marketing Campaign Coordinator
Gulfstream Aerospace

Find and Post Jobs >

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