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 This Week's Marketing How-To
Seven Key Metrics for Rebalancing Your Social Strategy
By Liza Hausman. The key questions businesses should ask are, What am I doing to optimize my own site to drive social participation and socially referred traffic? and, How do I measure success? Get the full story >
 Editors' Pro Pick
Need help catching up with digital marketing?
Feel like the digital marketing race began without you? Don't worry—you can still catch up to the social media superstars. The Slowpoke's Guide to Digital Marketing is like rocket fuel to propel your digital marketing campaigns. Read more >
This Week's Top Articles

10 Tips for Building Customer Loyalty
By Chintan Bharwada. Loyal customers tend to buy more, more regularly. And frequently they will recommend your business to others. Get the full story >

Achieving Relevance in Direct Digital Marketing: Segmentation and Optimization
By Bryce Marshall. This third article in a series covers segmentation and optimization as the third of five keys to achieving relevance in digital marketing. Get the full story >

Brand and Marketing Audits—The Forgotten Necessity
By Brett Milne. A brand audit enables a business to lay a solid foundation for management and oversight. Get the full story >

Facebook Upgrade: How New Features Will Help Brands Connect With Fans
By Aaron Strout, Kevin Tate. If trying to figure out how Facebook fits into your future marketing plans simultaneously excites and scares the heck out of you... don't worry, you are not alone. Get the full story >

MarketingProfs Online Seminars

Social Media Slowpokes: It’s Not too Late to Connect with Your Customers Online
June 24

A Note to Readers
from Ann Handley
Chief Content Officer

Are You a Digital Slowpoke?

All the time I hear laments from folks who barely have a website running, who haven't a clue how to start a blog (or a Facebook page, or a Twitter feed, and so on), and who are grappling with the essential question of whether they should do any of it.


What advice would you give someone who is a "digital slowpoke?" Or maybe I'm describing you? Here are six simple things you can do now to catch up.

1. Create a solid Web presence using one of several free website development tools (for non-geeks) like Weebly, Wix, Webs,, or For a stupid-easy solution, use blog software from WordPress to set up your main Web page.

2. Open the door to interaction by including an obvious way for people to get in touch with you. Some companies rely on contact forms, but I much prefer an actual email address that belongs to an actual person because it signals that you are approachable and willing to engage.

3. Start a database. A customer and prospect list is key to any kind of successful engagement. Even a simple spreadsheet will do.

4. Start publishing. Start a newsletter for your customers or your vendors. Launch a blog and commit to refreshing it two or three times per week. Use a simple Flip camera to create customer testimonial videos onsite, at tradeshows and events. Upload them to YouTube. Use Flickr to catalog fun and interesting photos of your business, staff and customers at work, and feature them on your site. Showcase photos and videos on your main site.

5. DIY. While getting outside help to kick-start your efforts may be helpful, don't cede your publishing or social media management completely to consultants or (please!) interns. The best way to learn how to master social channels is to first wade in yourself.

6. Check out MarketingProfs resources, particularly our The Slowpoke's Guide to Digital Marketing , which takes you through four easy steps to help you catch up and this Thursday's Pro seminar Social Media Slowpokes: It's Not too Late to Connect with Your Customers Online.

There's plenty more you can do to catch up, of course. But the first step is to do something. Today is as good a day as any to start, right?

Upcoming Events

SocialTech 2010
October 26, 2010

Digital Marketing World 2010
First Wednesday of each month

Turbocharge Your Google AdWords and Other Paid Online Media Campaigns
July 1 with Bill Leake

Selling Social to the C-Suite
July 15 with Brian Solis

Content Development for the Real World
July 29 with Kristina Halvorson

Cisco and the Social Web: Our Adoption and Evolution
August 26 with LaSandra Brill

Recent Job Postings

Brand Marketing Manager
Make-A-Wish Foundation of America

Online Marketing and Engagement Manager
Make-A-Wish Foundation of America

Interactive Marketing Specialist

Find and Post Jobs >

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