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 This Week's Marketing How-To
Leading for Sales Performance: Can Your Managers Answer These Five Critical Questions?
By Michael Leimbach, PhD. These five questions offer a road map for effective management and a guide to the key skills a high-performing sales manager needs. Get the full story >
 Editors' Pro Pick
Take 10: Tactical Marketing Help in 10 Minutes
Janet Driscoll Miller shows you how to place keywords in your website content for SEO and how to work through the problem of page elements not recognized by search engines. All in 10 minutes. Read more >
This Week's Top Articles

Your Launch Strategy and Beyond—at Cyberspeed
By Barbara Bix, Olga Taylor. Only those businesses that study and understand their audiences will survive and win market share. And via the Web, you now have a direct round-the-clock link to every potential customer. Get the full story >

The Fallacy of Search Engine Marketing Only
By Scott Buresh. A quality search engine marketer shouldn't need to engage in any form of offline marketing. Right? Right? Get the full story >

Why Do People Write Like That? (And How You Can Avoid Doing the Same)
By Ernest Nicastro. Those who write in corporatese love a paradigm—new, shifting, or otherwise. And they would never think of simply using something when they can leverage it. But there's a better way. Get the full story >

How Scotts Miracle-Gro Uses Its Email Newsletter to Nurture In-Store Sales
By Stephanie Miller. Scotts Miracle-Gro Company finds that its email-newsletter subscriptions boost purchases on average 1.5 times annually. Get the full story >

MarketingProfs Online Seminars

Turbocharge Your Google AdWords and Other Paid Online Media Campaigns
July 1

A Note to Readers
from Ann Handley
Chief Content Officer

Spotlight: Facebook

Whether you've already jumped into Facebook for your business or are just starting to explore it, you need research insights for a successful Facebook marketing plan, right?


Enter Research Spotlight: Facebook, the first in our brand-new "spotlight" series. Each Research Spotlight focuses on a narrow topic, collecting must-have charts and information from MarketingProfs' own research publications and folding in research from other companies, too, like Hitwise, comScore, Nielsen, and so on. Look for a new Research Spotlight every few months.

At close to 40 pages, the first report features 33 charts from 17 sources covering topics such as these:

* Who is using Facebook? So you can be sure your target audience can be reached there.

* What are Facebook members doing? So you can improve your Facebook marketing with an understanding of user interests and how active users spend their time on Facebook.

* How are businesses using Facebook for marketing? So you can get an insider's view into the marketing approaches that B2Cs and B2Bs are pursuing and how well those tactics are working.

If you're a Pro member, download it now. No charge.

If you're not, you can pay $99 for it. But well... frankly, why do that? It's free if you're a Pro member. So why not become one? As new Pro member Barb Chamberlain said on Twitter yesterday, you can't believe how much awesomeness comes packaged with Pro membership.

Upcoming Events

SocialTech 2010
October 26, 2010

Digital Marketing World 2010
First Wednesday of each month

Selling Social to the C-Suite
July 15 with Brian Solis

Content Development for the Real World
July 29 with Kristina Halvorson

Get to Know Your Customers: Connecting Market Research to Business Growth
August 5 with Bill Alberti

Advanced LinkedIn Tactics that will Bring New Business to Your Doorstep
August 12 with Lori Ruff

Recent Job Postings

Brand Marketing Manager
Make-A-Wish Foundation of America

Online Marketing and Engagement Manager
Make-A-Wish Foundation of America

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