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Spotlight: Facebook
Whether you've already jumped into Facebook for your business or are just starting to explore it, you need research insights for a successful Facebook marketing plan, right? Enter Research Spotlight: Facebook, the first in our brand-new "spotlight" series. Each Research Spotlight focuses on a narrow topic, collecting must-have charts and information from MarketingProfs' own research publications and folding in research from other companies, too, like Hitwise, comScore, Nielsen, and so on. Look for a new Research Spotlight every few months. At close to 40 pages, the first report features 33 charts from 17 sources covering topics such as these: * Who is using Facebook? So you can be sure your target audience can be reached there. * What are Facebook members doing? So you can improve your Facebook marketing with an understanding of user interests and how active users spend their time on Facebook. * How are businesses using Facebook for marketing? So you can get an insider's view into the marketing approaches that B2Cs and B2Bs are pursuing and how well those tactics are working.
If you're a Pro member, download it now. No charge. If you're not, you can pay $99 for it. But well... frankly, why do that? It's free if you're a Pro member. So why not become one? As new Pro member Barb Chamberlain said on Twitter yesterday, you can't believe how much awesomeness comes packaged with Pro membership.
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