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 This Week's Marketing How-To
Take 10: How To Set Up Website Profiles in Google Analytics
In just 10 minutes, Justin Cutroni walks you through some of the basic settings in Google Analytics, including how to configure your default page and the three duplicate profiles you need and how to create them. Read more >
 Editors' Pro Pick
Social Media Planning: As Easy as 1-2-3
Need help defining specific objectives for your social marketing campaigns? Check out our how-to guide, A Step-by-Step Guide to a Successful Social Media Program. Creating your strategy, policy, and team will be a breeze! Read more >
This Week's Top Articles

Six Reasons Print Belongs in Your Media Mix (or Why Digital Popularity Brings Print Opportunity)
By Gordon Plutsky. Most consumers use more than one channel when making purchasing decisions. Shouldn't you be using them too? Get the full story >

A New Job-Search Paradigm: A Darn Good Resume Is Not Candidate Marketing!
By Debra Feldman. A job search, like successful business projects, should be expertly strategized, organized, and implemented. Get the full story >

Formulate Your Content Strategy in 10 Simple Steps
By Steve Sponder. Finally, marketers are realizing the importance of content, so here's a simple 10-step systematic process for formulating a content strategy. Get the full story >

How to Identify and Avoid This Survey-Questionnaire Design Problem: Mixed-Mode Scales
By Carey V. Azzara. Data from mixed-mode survey questions are hard, if not impossible, to interpret accurately. But such flawed questions abound. Here's how to avoid them in your survey instruments. Get the full story >

MarketingProfs Online Seminars

Social Media is a Powerful Tool for Small Businesses
September 2

A Note to Readers
from Ann Handley
Chief Content Officer

Got 10 Minutes?

As I've written in the past, LinkedIn offers a surprisingly vibrant platform from which to grow your connections and build your business.


In short, LinkedIn is a happening place: It has more than 60 million members in over 200 countries, in all 7 continents. Execs from all Fortune 500 companies are there. And 81% of business-to-business marketers use LinkedIn.

But how, exactly, can you use it? How can it benefit your business, your company, your reputation? How can you actually, well... do business there?

This is a great place to begin: Our series of six mini webcasts, each focusing on a different aspect of how LinkedIn, helps marketers build their businesses. How to optimize your profile, how to get your LinkedIn contacts into your CRM system, how to use LinkedIn Answers effectively, and so on.

What I love about this series is that like all MarketingProfs content it's actionable. But as the Take 10 moniker implies, it's also snack-sized and quick. You can spend just 10 minutes on each of these six webcasts, and at the end of the hour you'll be successfully using LinkedIn to grow your business.

Each Take 10 is $10—or get them all free with MarketingProfs Pro membership.

So check them out, and tell me what you think.

PS: If Twitter is more your thing, check out the newest Take 10, from our own Megan Leap: Take 10: How to Build a Twitter Following in a Week.

Upcoming Events

SocialTech 2010
October 26, 2010

Digital Marketing World 2010
First Wednesday of each month

Don't be a Report Monkey: Three Steps to Optimizing Online Marketing
September 16 with Jim Sterne

Sure-Fire Tips for Increasing Your Web Conversions
September 30 with Amy Africa

Is Your Company Beloved? How to Drive Extreme Customer Loyalty
October 7 with Jeanne Bliss

Recent Job Postings

Marketing Manager - Marketplace Success
JAZD Markets

Director, Global Public Relations
RSA, The Security Division of EMC

e Marketing Director
Stevenson University

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