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 This Week's Marketing How-To
Take 10: Find Out Who Owns That Website and How Important It Is
In just 10 minutes, Scott Swigart will show you how to measure the influence of a website and determine who's behind it. Read more >
 Editors' PRO Pick
Research to Improve Your Twitter Marketing
In our newest PRO report, Research Spotlight: Twitter, get the latest Twitter research, charts, and information you need to develop high-impact Twitter campaigns. Read more >
This Week's Top Articles

Email Campaign Testimonials: How to Maximize Customer Praise
By Hal Licino. A potent plug can make people as much as seven times more likely to buy or try than if they saw a paid advertisement. Email-based testimonials can be just as persuasive. Here's how. Get the full story >

Accelerate Your Referrals: Nine Steps to Success
By Barbara Bix. If you're a professional service provider, you likely get a lot of business from referrals. Here's how to identify your best referral sources and make it easy for them to refer you. Get the full story >

Why 'Free' Text Messages Will Cement Mobile as a Critical Component of the Marketing Mix
By Matt Silk. With short message service (SMS) reaching 5 billion mobile phones around the world, marketers can no longer ignore mobile texting—especially free-to-the-end-user (FTEU) messaging. Get the full story >

Why Mobile Is Driving a New Approach to Data Management
By Brian Deagan. If mobile is meant to connect the digital and physical marketing worlds, a new approach to customer data management is crucial. Get the full story >

MarketingProfs PRO Seminars

Sure-Fire Tips for Increasing Your Web Conversions
September 30

A Note to Readers
from Ann Handley
Chief Content Officer

Of Keynotes and Three Tenors

On paper, global entrepreneur Sir Richard Branson is larger than life: Entrepreneur with over 360 companies. Chairman of the Virgin Group. Author. Adventurer. Knight. Patron. Kajillionaire. Would-be space traveler.


As my friend Kyle Lacy commented after we watched Branson keynote the Exact Target conference in Indianapolis last week, "You think you're doing pretty well, and then you meet that guy."

On stage, Branson projects approachability and humility, which is especially surprising as he has every reason to be anything but. In other words, if a colossal ego ever is justified, it would be in Branson's case.

As Chairman of the Virgin Group, he has become a global icon challenging convention and succeeding against the odds. But much of what Branson said nonetheless had special resonance for any business owner struggling to differentiate his or her business.

And that's the great thing about a really great keynote, isn't it? It gives you a broader perspective and deeper insight into your business, beyond the daily tactics and stresses that can swamp any of us.

That's why I'm particularly looking forward to our SocialTech 2010 event this October 26.

The one-day event, which brings together the visionaries and experts who are using the power of social media to transform the way that B2B technology companies market their products and services, features not just one but three keynote speakers.

Each of the three—Jeremiah Owyang, Robert Scoble, and Guy Kawasaki—brings his own brand of expertise along with his own, well, brand to the event.

It's a unique opportunity to see all three in one intimate venue on the same day—a rare occurrence that my colleague Sharon Hudson likens to The Three Tenors.

So come see Plácido, José, and Luciano—oops! I mean, Guy, Robert and Jeremiah—this October 26th in San Jose! (If you can't make it to California, you can also attend online.) Hope to see you there!

Upcoming Events

SocialTech 2010
October 26, 2010

Digital Marketing World 2010
First Wednesday of each month

Digital Marketing Forum 2011
February 2-4, 2011

Is Your Company Beloved? How to Drive Extreme Customer Loyalty
10/7/2010 with Jeanne Bliss

'Where's Waldo?' Getting Found and Gaining New Business on LinkedIn
10/14/2010 with Mark Amtower

A No-Panic, 10 Step Self-Audit for Email Deliverability Failure
10/21/2010 with Tom Sather

Five Ways to Integrate Mobile Into the B2B Marketing Mix
11/4/2010 with Christina Kerley

Recent Job Postings

St. Brand Strategist
Bader Rutter and Associates

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