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 This Week's Marketing How-To
Take 10: Should You Have a Facebook Group, a Fan Page, or Both?
In just 10 minutes, Jeff Widman identifies and analyzes the differences between Facebook Groups and Fan Pages, and highlights which businesses need a Group, which need a Page, and which need both or neither. Read more >
 Editors' PRO Pick
Learn How to Tweet Like Dell
Discover how companies like Dell, Walt Disney, Zappos, and Comcast are successfully using Twitter to drive significant revenue and customer loyalty. Read more >
This Week's Top Articles

10 Best-Practices in Planning and Marketing Virtual Events
By Tom Wieser. Virtual events, the perfect fit for today's global, fast-paced business environment, can deliver the impact and effectiveness of face-to-face events at a fraction of the cost. Get the full story >

Four Ways to Deal With Inactives on Your Email List
By Karen Talavera. On any email list, there will be subscribers who signed up and never again showed signs of life. The reasons for that can be many, but here are four ways to deal with them. Get the full story >

Fatal Mistakes in Questionnaire Design: Leading and Misleading Questions
By Carey V. Azzara. Leading and misleading questions always yield questionable data. Here's how to diagnose and repair those types of faulty questions. Get the full story >

How to Achieve Relevance in Direct Digital Marketing: Have a Plan
By Bryce Marshall. Achieving relevance in direct digital marketing requires you to define a step-by-step approach to overcoming each hurdle.. Get the full story >

MarketingProfs PRO Seminars

Sure-Fire Tips for Increasing Your Web Conversions
September 30

A Note to Readers
from Ann Handley
Chief Content Officer

Do You Know the Way to San Jose?

Hi, and sorry about that cheesy headline. I couldn't resist. So... got any plans for October 26th? Need to check your calendar? Go ahead—I'll wait.


No? OK, great! I'd love to see you in San Jose for SocialTech 2010—our new, one-day conference about B2B social media marketing. 

At SocialTech 2010, you'll discover how marketing leaders at companies like Intel, SAP, HP, Adobe and Cisco are using social media to achieve real, measurable business results.

Even if you're a small company, you'll find inspiration: I'm moderating an afternoon session on smaller high-tech businesses that have had tremendous success with social. See the whole agenda here.

Sounds good, right? At the risk of sounding like a late-night cable TV ShamWow salesman... But wait! There's more!

This one-day event features three amazing keynotes: Jeremiah Owyang, Robert Scoble and (capping off the day) the always-fun Guy Kawasaki. That's a lot of star power in one hotel ballroom, and the intimacy of the venue allows a rare opportunity to connect with all of them. In other words, you won't need to bring your binoculars, and there are no cheap seats.

To help you find your way to San Jose, I'd like to offer you a special Friend of Ann $150 off on an in-person registration. Simply register with code FOA150. Hope to see you there next month!

Upcoming Events

SocialTech 2010
October 26, 2010

Digital Marketing World 2010
First Wednesday of each month

Digital Marketing Forum 2011
February 2-4, 2011

Is Your Company Beloved? How to Drive Extreme Customer Loyalty
10/7/2010 with Jeanne Bliss

'Where's Waldo?' Getting Found and Gaining New Business on LinkedIn
10/14/2010 with Mark Amtower

A No-Panic, 10 Step Self-Audit for Email Deliverability Failure
10/21/2010 with Tom Sather

Five Ways to Integrate Mobile Into the B2B Marketing Mix
11/4/2010 with Christina Kerley

Recent Job Postings

Director of Marketing and Communications
Delaware County Community College

Senior Product Manager - Email Marketing
Deluxe Corporation

Director of Product Management - Web Services
Deluxe Corporation

Product Marketing Manager
StumbleUpon Inc

St. Brand Strategist
Bader Rutter and Associates

Find and Post Jobs >

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