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This Week's Marketing How-To

Eight Ways Your Company Can Benefit From Blogging

By Mack Collier. Blogging takes advances in marketing one step further by allowing you to initiate conversations with your audience. Get the full story >

Case Study

How a Finance Director Left Her Day Job and Launched an 'Engaging Brand' Online via a Podcast and Blog

Company: The Engaging Brand
Location: Bradford, UK
Industry: Marketing and Consulting, B2B, B2C
Get the full story >
This Week's Top Articles

Lead-Generation Blueprints in 30 Minutes: How a Company Quadrupled Marketing ROI
By Mike Gospe. Marketers must continually fight the temptation of executing random, disconnected lead-generation activities. Get the full story >

How to Create Marketing Demos That Sell Products
By Amy Gesenhues. One of the biggest challenges marketers face is producing marketing tools that actually get used by the sales team. Get the full story >

Multivariate Testing, Part 1: An Introduction
By Eric J. Hansen. As web marketers seek new ways to boost conversion rates, interest in multivariate testing is on a feverish rise. Get the full story >

Getting Started With Segmentation: It's Not Just RFM
By Anna Billstrom. Here's a better approach to email list segmentation. Get the full story >

MarketingProfs Online Seminars

Identity Marketing: Using PR to Reach the Minds (and Wallets) of Today's Diverse Consumers
April 24

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A Note to Readers
from Ann Handley
Chief Content Officer

Introducing the Blogging Bible; Keynote for June Event

I am thrilled to share two things this week, both of which are (as we say in Boston) "wicked awesome."

First, Mack Collier's top story today is distilled for our Premium members from our recently published 65-page Marketing How-To Guide: Your Template for Creative Blog Marketing (also known as the Bible of Blogging).

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Whether you are establishing your company as an expert or providing a forum for testing new products, or a wide variety of other marketing initiatives, blogs can be useful, effective... and cheap! This comprehensive publication will guide you through the ins and outs of the blogosphere. Read Mack's article, and then download the companion template here.

Second, none other than Dan Ariely has agreed to keynote our June event in Boston, Driving Sales: What's New + What Works.

If you don't know his name, Dan is the Alfred P. Sloan Professor of Behavioral Economics at MIT and author of Predictably Irrational: The Hidden Forces that Shape Our Decisions. In his research, Dan has shown that we all succumb to irrationality in situations where rational thought is expected. For B2B businesses (and for any marketer, really) the implications are clear: irrationalities help unlock our understanding of common behaviors and choices in buying, pricing, investing and saving, employee recruitment and selection, office politics and a myriad of other choices and interactions.

His talk with be on-target for B2B marketers. But more than that, it promises to be engaging and fun. Read up on Dan's plan for Boston here. (And see you there!)

Upcoming Events

CONFERENCES
Business-to-Business Forum 2008
June 9 & 10, 2008

ONLINE SEMINARS
How to Market Consulting and Professional Services
May 1 with John Doerr

Connecting the Dots: How LinkedIn Can Enhance Your Marketing (and Your Marketing Career)
May 29 with Jason Alba

Recent Job Postings

VP of Marketing and Product Management
UPMC

Business Development Representative
AG Salesworks

Senior Marketing Manager
Institute for International Research

Demand Generation Marketing Direcctor
LEC

Find and Post Jobs >

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