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This Week's Marketing How-To

22 Questions (and Answers!) About Leveraging LinkedIn to Enhance Your Marketing

By Ann Handley. So you're on LinkedIn... well, now what do you do? Get the full story >

Case Study

How One Whitepaper Generated 500 Leads and Significant PR for a B2B Manufacturer

Company: JER Envirotech
Location: Delta, British Columbia, Canada
Industry: Raw Materials, B2B
Get the full story >
This Week's Top Articles

Lead Scoring: A Leading Priority for Marketers
By Lisa Cramer. How does Marketing prioritize an increasing number of leads? Get the full story >

Simplicity Is the Nature of Great Emails
By Gary Levitt and Rob Lubow. When it comes to email, less is more. Get the full story >

How to Avoid Six Common Pitfalls of the Launch Process
By J. Mark Carr. Do you know the six common fault lines in the launch process? Get the full story >

What to Measure in Multivariate Testing: Defining Your Success Goals (Part 2)
By Eric J. Hansen. Here's what to measure in your tests and how to define your criteria for success. Get the full story >

MarketingProfs Online Seminars

Using Facebook to Market Your Offering, Enhance Your Brand, and Develop Community
June 26

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A Note to Readers
from Ann Handley
Chief Content Officer

Live from Boston!

I'm writing this from the MarketingProfs B2B Driving Sales event, which started yesterday in Boston, my hometown. (Hi, everyone!)

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As I told the 300-plus attendees yesterday during the morning kick-off, it's a real thrill for me to meet the people who are part of our community here: the writers, the bloggers, the sponsors, and (most of all) the readers.

Working as I do in a virtual company doing business in a world that's often virtual, too, I'm reminded anew at in-person events like this that nothing really ever replaces face-to-face conversations. (Or, having yourself drawn by a caricaturist, like Cindy Price did here.)

If you'd like to get a sense of what's been going on in Boston, check out the blog coverage and photos below:

Live-blogging by Robin Fray Carey at The Customer Collective and Kirk Petersen at Social Media Today.

Coverage at the MarketingProfs Daily Fix blog.

More photos here from Chris Penn and Chris Brogan.

And by the way, if you are here at the event and have photos or blog posts of your own, please let me know.

Upcoming Events

CONFERENCES
Business-to-Business Forum 2008
June 9 & 10, 2008

ONLINE SEMINARS
Beyond Trade Show Metrics: Improving Your Event Marketing ROI
July 10 with Skip Cox

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