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 This Week's Marketing How-To
Measuring What's Meaningful in Social Media
By Mack Collier. How do you measure the effectiveness of your social media efforts? Start by looking at these four metrics. Get the full story >
This Week's Top Articles

22 Cheap or Free Web Usability Tools, Part 1: An Introduction
By Craig Tomlin. Usability testing increases your website conversions and improves sales. And these cool tools help you do exactly that. Get the full story >

Three Strategies for Inspired Holiday Email in Tough Times
By Karen Talavera. We might be barely past the back-to-school rush, but still... 'tis the season for holiday campaigns. Get the full story >

Advertising Is the Price You Pay for Not Being Creative
By John Rooks. By engaging their fan base in new ways, agile companies can capture market share in a down market even as they cut their media buys. Get the full story >

11 Tips for Challenging Government-Marketing Myths and Reaching Buyers
By Becky Sheetz-Runkle. Marketing to government (or B2G) requires a distinct approach. Get the full story >

MarketingProfs Online Seminars

The Anatomy of Buzz: Real Life Marketing Lessons, with Emanuel Rosen
November 5

A Note to Readers
from Ann Handley
Chief Content Officer

Heard It on the Grapevine

As I'm writing this, I'm fresh off the virtual seminar Guy Kawasaki gave to kick off our Grapevine Marketing Series. I knew Guy's seminar, titled Kicking Butt with Twitter: Marketing Tips and Tools, would be cool. But I was surprised by how cool it actually was.


In Guy's seminar, we did something that we'd never done in a seminar before: We asked Guy to share his desktop—to guide you through how he uses Twitter to engage with people and drive his business, Alltop.

In other words, it was like getting an insider's view of how Guy does what he does. To call it "insightful" somehow feels lacking... Maybe fascinating? Motivating? Something like that.

(I particularly liked when, as the seminar approached the 90-minute mark and our Shelley Ryan got ready to close it out, Guy protested with (paraphrased): "Wait, why the deadline? I have nothing to do but play hockey in 45 minutes, so I can hang out for a bit." And that he did... answering all the audience questions he could.)

There's a lot of free webinars floating around out there, but this last one was yet another example of what really sets the MarketingProfs virtual seminars apart. I hope you can catch Guy On Demand... so you can see what I mean. And you can whet your whistle for the other Grapevine seminars, too.

One more thing: Hey Chicago! Will I see you tomorrow night? Swing by our Oktoberfest! (Yes, there will be beer! And accordions! And men in lederhosen!)

Whether you are in Chicago this week with us or not, follow all the happenings at the Digital Marketing Mixer here, starting tomorrow.

Upcoming Events

MarketingProfs Business-to-Business Forum 2010
May 4-5, 2010

Love or Marketing? How Word-of-Mouth Will Save Your Brand
November 6 with Andy Sernovitz

Monetizing the Long Tail of Search: Rethink Your Keyword Strategy
November 12 with Avinash Kaushik

Recent Job Postings

Demand Generation Manager
Wolters Kluwer

Marketing/Advertising Faculty
University of Maryland University College

Find and Post Jobs >

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