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Love or Marketing? How Word-of-Mouth Will Save Your Brand

Andy Sernovitz
Fri., Nov. 6, 2009, 12pm ET (9am PT)
90 minutes
This online marketing seminar received 5 star(s)

Your brand isn't what you say it is—it's what people tell their friends it is. Word-of-mouth marketing is the art of creating a company that people love to talk about. You need passionate fans who promote your brand because they love you and love what you do. You need a multitude of fans who promote you for love instead of money—creating a permanent, economy-proof competitive advantage.

Learn specific strategies to connect and excite consumers and generate positive word of mouth. We'll talk about practical steps to create immediate, sales-driving conversation. Remember: When you earn the respect and recommendation of your customers, they will do your marketing for you, for free.


Andy Sernovitz is author of Word-of-Mouth Marketing: How Smart Companies Get People Talking and CEO of Andy also writes an amazing newsletter and blog called "Damn, I Wish I'd Thought of That."

Who Should Attend?

If you want to get the public's attention and keep it piqued, we've assembled the experts to show you how.

What Will You Learn?

Andy will share a simple five-step framework to build successful word-of-mouth campaigns again and again.
  • Build word-of-mouth campaigns without big budgets
  • Find the right people to talk about you and your business
  • Give them something to talk about
  • Keep fans talking long-term and build sustainable WOM
  • Participate in the conversation

Grapevine Marketing Series

This is the third of six seminars in our Grapevine Marketing Series. PRO members have access to these and all our seminars!

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