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 This Week's Marketing How-To
Four Case Studies: How These (Very Different) B2B Organizations Are Succeeding With Social Media
By Christina "CK" Kerley. B2B organizations of vastly different sizes are making striking gains in using social media technologies to increase their market share and solve revenue challenges. Get the full story >
 Editors' Premium Pick
Reach Out to Your Customers Anytime, Anywhere
Mobile marketing campaigns give you a unique advantage—you can capture your customers’ attention wherever they may be. When done right, mobile marketing is a great way to reach new audiences, promote products, and build strong relationships. Read more >
This Week's Top Articles

The Three Most Popular Social Networks for Business (and Why You Should Use Them)
By Paul Chaney. What are the top three social networks for business? Get the full story >

Marketing: Beware of 'Outkicking the Coverage'
By Laura Patterson. What can Marketing can learn from pro football? Get the full story >

Making Your Email 'Social-able'
By Kara Trivunovic. What do the social networks have to do with email? Everything. Get the full story >

Proving ROI for Search-Engine Optimization
By Dan Skeen. Despite the many search success stories, it can still be surprisingly difficult to make a case for SEO investment. Get the full story >

MarketingProfs Online Seminars

The Anatomy of Buzz: Real Life Marketing Lessons, with Emanuel Rosen
November 5

A Note to Readers
from Ann Handley
Chief Content Officer

Going Out on a Limb: Mobile Marketing Is Here to Stay

You know the end of every calendar year brings a bounty of blog posts and articles carrying business predictions for the New Year.

Year after year for the past several years, pundits have prognosticated the rise of Mobile Marketing. And then year after year, it has failed to live up to its promise. Instead, Mobile seems stuck on the sidelines, perpetually benched.


But with recent developments in the mobile space, it seems the prediction is now (finally) reality. I'll even go out on a limb and make my own prediction: Mobile Marketing is here to stay.

That's why we've just launched a new snack-sized newsletter geared specifically to marketers looking to incorporate Mobile into their marketing mix. Get to the Po!nt: Mobile Marketing is a weekly pub that's all about engaging on-the-move customers via their mobile devices, be they smartphones or not-so-smart phones.

And like all of the newsletters in our Get to the Po!nt family, they are "snack-sized," which means you can consume them in one bite... or in about 60 seconds. (You can also access them via a MarketingProfs Get to the Po!nt iPhone app.)

Check out the latest issue of Mobile Marketing here.

Subscribe to the weekly Get to the Po!nt Mobile Marketing here.

Or see all of the topic-specific snack-sized newsletters in the Get to the Po!nt family here.

Thanks for swinging by! See you next week!

PS: Response has been overwhelmingly positive to our new Digital Marketing Factbook. At 144 pages, with 110 charts from 60+ sources, it's stuffed full of facts and figures that can help put your digital marketing programs in an irrefutable context. See what the fuss is about here, or get a glimpse inside here.

Upcoming Events

MarketingProfs Business-to-Business Forum 2010
May 4-5, 2010

Love or Marketing? How Word-of-Mouth Will Save Your Brand
November 6 with Andy Sernovitz

Monetizing the Long Tail of Search: Rethink Your Keyword Strategy
November 12 with Avinash Kaushik

Recent Job Postings

Demand Generation Manager
Wolters Kluwer

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