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Going Out on a Limb: Mobile Marketing Is Here to Stay
You know the end of every calendar year brings a bounty of blog posts and articles carrying business predictions for the New Year. Year after year for the past several years, pundits have prognosticated the rise of Mobile Marketing. And then year after year, it has failed to live up to its promise. Instead, Mobile seems stuck on the sidelines, perpetually benched. But with recent developments in the mobile space, it seems the prediction is now (finally) reality. I'll even go out on a limb and make my own prediction: Mobile Marketing is here to stay. That's why we've just launched a new snack-sized newsletter geared specifically to marketers looking to incorporate Mobile into their marketing mix. Get to the Po!nt: Mobile Marketing is a weekly pub that's all about engaging on-the-move customers via their mobile devices, be they smartphones or not-so-smart phones. And like all of the newsletters in our Get to the Po!nt family, they are "snack-sized," which means you can consume them in one bite... or in about 60 seconds. (You can also access them via a MarketingProfs Get to the Po!nt iPhone app.) Check out the latest issue of Mobile Marketing here. Subscribe to the weekly Get to the Po!nt Mobile Marketing here. Or see all of the topic-specific snack-sized newsletters in the Get to the Po!nt family here. Thanks for swinging by! See you next week! PS: Response has been overwhelmingly positive to our new Digital Marketing Factbook. At 144 pages, with 110 charts from 60+ sources, it's stuffed full of facts and figures that can help put your digital marketing programs in an irrefutable context. See what the fuss is about here, or get a glimpse inside here.
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