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This Week's Marketing How-To

Four Steps to Marketing Smarter (and for Less) in Today's Economy

By Kimberly Smith. Fresh advice from Tim Berry, Seth Godin, David Meerman Scott and others on marketing smarter, for less. Get the full story >

What Works in Marketing!

How a Women's Clothing Retailer Bucked the 2008 Downturn, Upped Revenues via Email

Company: Intermix
Location: New York, NY
Industry: Retail, Apparel
Get the full story >
This Week's Top Articles

Seven Words That Will Make Your Web Site Worth Viewing
By Jerry Bader. What are the seven most important words in Web marketing? Get the full story >

Code Blue: A First Aid Kit to Revive a Failing PPC Campaign
By William Leake. Campaigns not pulling like you'd hoped? Before you scrap everything, pull out this trusty first-aid kit. Get the full story >

2009: The Year of 'Light Green'
By Andrew Winston. What happens to "green" in this damaged economy? Get the full story >

Bring Deliverability and Design Together to Maximize Email Marketing Success
By Neil Anuskiewicz. Getting your permission-based emails into the inbox and ensuring that your email design is perfect are closely related. Get the full story >

MarketingProfs Online Seminars

Green to Gold: Why Smart Companies Are Going Green (Even in a Recession) and How to Profit from Environmental Strategy and Green Positioning
February 12

A Note to Readers
from Ann Handley
Chief Content Officer

The Color of Money: Light Green in '09

I'm excited about this week's MarketingProfs seminar, Green to Gold: Why Companies are Going Green, and How You Can Also Profit from Smart Green Marketing. It's led by Andrew Winston, the co-author of Green to Gold, the best-selling guide to what works and what doesn't when companies go green and a globally recognized expert on green business.


The downturn in the economy obviously dominates the business pages these days. Discussion of "green" may seem like it has taken a back seat. As Andrew writes in this week's newsletter:

"Over the past two years 'green' has become part of nearly every serious business discussion. But what will happen now in this damaged economy?"

He concludes: "It would be silly to suggest that the intensity of the focus on green will continue unabated. But we'll see a form of what I'll call 'light green' this year.

I'm curious to find out what he means by that, exactly, and how it applies to doing business today. Check out Andrew's seminar, and join us (or replay it later) if you can.

Weekly update: As of yesterday, 9,281 of you registered to attend Digital Marketing World, featuring keynote David Plouffe. As my Midwest friends would ask, "Are you coming with?"

p.s. Are you on Twitter? We are, too! Follow me, CEO Allen Weiss, or Seminar Den Mother Shelley Ryan.

Upcoming Events

Digital Marketing World Spring 2009 : Free Virtual Conference
April 1, 2009

How to Make Your B-to-B Website a Lead Generation Machine
February 26 with Bob DeStefano

Recent Job Postings

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