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Green to Gold: Why Smart Companies Are Going Green (Even in a Recession)

Andrew Winston
Thu., Feb. 12, 2009, 12pm ET (9am PT)
90 minutes
This online marketing seminar received 5 star(s)

Best-selling author Andrew Winston will explore the environmental pressures and powerful stakeholders driving companies to go green and describe the strategies and tools the world's best companies use to innovate, profit, and build strong brands in this new, environmentally-sensitive world.

Andrew makes the case that going green, especially during economic slowdowns, drives innovation and represents a new and fundamentally better way of doing business. It’s also a critical way to build loyalty with employees and customers alike.


Andrew Winston is founder of Winston Eco-Strategies and the co-author of Green to Gold, the best-selling guide to what works — and what doesn't — when companies go green. He is a globally recognized expert on green business, and has appeared in The Wall Street Journal, Time, BusinessWeek, Forbes, The New York Times, and CNBC. Andrew is dedicated to helping companies both large and small use environmental strategy to grow, create enduring value, and build stronger relationships with employees, customers, and other stakeholders. His clients have included Bank of America, HP, and IKEA.

Andrew bases his work on significant in-company business experience. His earlier career included advising companies on corporate strategy while at Boston Consulting Group and management positions in strategy and marketing at Time Warner and MTV. After these more traditional roles, Andrew pursued his passion to explore the overlap between business and environment. He served as the Director of the Corporate Environmental Strategy Project at Yale's renowned School of Forestry and Environmental Studies.

Today, Andrew speaks to audiences of thousands of people around the world, acting as a practical evangelist for the benefits of going green.

Who Should Attend?

Marketing executives and business owners, in both B2B and B2C industries. Environmental and sustainability issues can't be ignored much longer, so come listen and get inspired.

What Will You Learn?

This engaging talk by a globally recognized speaker and green business expert will...
  • Explore the environmental pressures and powerful stakeholders driving companies to go green, as well as the new demands on companies about how and what they communicate.
  • Describe the strategies and tools the world's best companies use to innovate and profit in this new, environmentally-sensitive world.
  • Illuminate how companies are building value with smart green branding and marketing and avoiding “greenwashing.”
  • Share stories of how leading companies use environmental thinking to build a strategic competitive advantage and lasting brands.

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