What's Hot in Marketing
Greetings, discerning reader.
Welcome to this week's issue of MarketingProfs Today. Here's a round-up of what's hot at 'Profs this week:
Here's how Jackie Huba and Ben McConnell use the example of a goat-milk carton to underscore the importance of listening to your customers.
What do you suppose a dry cleaner would get out of being on Twitter? Turns out, plenty! Check this out.
Register now for making your B2B Web site a lead-generation machine.
We published this article by David Alston a month ago, and I'm still getting comments on it: Social Media ROI -- What's the Return on Ignoring?
And finally, the weekly update: As of yesterday, 10,057 of you registered to attend Digital Marketing World, featuring keynote David Plouffe. As my Midwest friends would ask, "Are you coming with?"
p.s. One more thing: Are you on Twitter? We are, too! Follow me, CEO Allen Weiss, or Seminar Den Mother Shelley Ryan.