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This Week's Marketing How-To
Whether and How to Build a Branded Customer Community
By Kimberly Smith. Should you host your own online customer community? Well, it depends. Get the full story >
Case Study: What Works!
Four Steps to Spurring B2B New-Product Awareness and Sales via Twitter

Get the full story >
This Week's Top Articles

10 High-Impact, Low-Budget Ideas for Marketing in a Down Economy (Part 2)
By Jonathan Kranz. Here are five more inexpensive (yet powerful!) ideas that can help you and your business come out on top. Get the full story >

In a Tough Economy, Go to Battle for Your Customers
By Karl Gustafson and J. Mark Carr. Make smart, informed investment and cost-cutting decisions with an eye toward both the short- and long-term. Get the full story >

Five Questions to Ask Before You Hit Send
By Doug Stern. Are you sure email is the right route for your goals? Get the full story >

Seven Tips for Marketing Events With Paid Search
By Brian Combs. Paid search campaigns can be a great source for additional traffic. Get the full story >

MarketingProfs Online Seminars

Extreme PowerPoint Makeover: Transform Your Data-Driven Presentations Beyond Bullet Points
April 9

A Note to Readers
from Ann Handley
Chief Content Officer


It must be springtime, because these days, when it rains it pours. I'm talking about the drizzle outside my own window here in Boston today, but I'm also talking about things at MarketingProfs generally, which are crazy-busy. In other words, if MarketingProfs were a weather pattern, it would be a twister. Here's what's going on....


After months of anticipation and planning, the uber-cool MarketingProfs Digital Marketing World happens this Wednesday, April 1. The day-long event (10:30amET until 5:00pm ET) is a virtual gig, which means you just need to fire up your desktop to join the fun and learning, and it's absolutely free!

Featured speakers include a whole bunch of smart people, including David Meerman Scott, Joe Pulizzi, Stephanie Miller, Amber Naslund, and more. Obama's campaign manager, David Plouffe, will give the very special keynote address. And here's more good news: It's not too late to register!

In addition to the speaker program, the virtual event will be brimming with great offers and giveaways from our sponsors as well as from MarketingProfs, so be sure to visit the exhibit floor. Poke your head into the MarketingProfs booth, and you'll receive a copy of The Obama Playbook, a step-by-step guide to how marketers can leverage the same online marketing and social tools Obama did to win the fall election. The Playbook is free to Digital Marketing World attendees this Wednesday only after that, the price is $49.

Also this week, our Premium team members ("Weekend? What weekend?") have been working round-the-clock to unveil SmartTools, a brand-new Web service. SmartTools: Blog Marketing, the first to be released (more to follow suit this April), provides a step-by-step interactive blueprint to success for the creation, implementation, and evaluation of your blog programs. It is, in short, a sort of interactive online template that makes your efforts easy and... well, fun!

As a Premium Member, you can begin using the SmartTools Web service immediately from the Members Only page. If you aren't a member, we have a sweet deal that will make it hard for you to resist: Get 30 percent off of a Premium membership this week only. Check out the details here.

Whew. Believe it or not, that's only a fraction of what's going on at MarketingProfs International Headquarters this week. Tune in next week to hear more...

Thanks for stopping by. See you Wednesday, I hope!

Upcoming Events

Digital Marketing World Spring 2009 : Free Virtual Conference
April 1, 2009

MarketingProfs Business-to-Business Forum 2009
June 8-9, 2009

How to Craft a Winning Business Case for Your Marketing Initiative
April 16 with Pat LaPointe

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