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This Week's Marketing How-To
A Newbie's Field Guide to Twitter for Business: 29 Questions (and Answers) About Starting Out
By Ann Handley and Beth Harte. So you've heard that Twitter is a great tool for connecting with customers in ways that haven't been previously possible. But you still don't get it, right? Get the full story >
Case Study: What Works!
How a User-Focused Website Boosted Sales at Jelly Belly

CASE STUDY: How Jelly Belly earned double-digit growth in Web traffic, conversions, and sales. (And you can, too.) Get the full story >
This Week's Top Articles

How to Develop a Successful Facebook Page
By Mark Ivey. Facebook Pages are great for building your brand and creating conversations, allowing users to get more deeply connected with your business. Get the full story >

Developing an RFP? Seven Tips for Getting the Responses You Want
By Gwyneth Dwyer. You just sent out a request for proposal. Will it get you the responses you want? Get the full story >

Eliminate Fear: Use Your Click-Through Data!
By Josh Nason. In every email campaign, you should have direct links to specific pages on your website, helping you gauge and track what's moving the meter in your emails. Get the full story >

Eight Tips for Hunting for Revenue Where No Budget ExistsóGet to Executives
By Steve Lightstone. Here are eight tips for securing a face-to-face with the right executive. Get the full story >

MarketingProfs Online Seminars

Putting Why Before How: Seven Steps for Focusing Your Social Media Strategy
July 30

A Note to Readers
from Ann Handley
Chief Content Officer

So What's the Biggest Untapped Opportunity for B2B Marketers?

How would you answer the question, "What do you see as the number one untapped marketing opportunity for business-to-business marketers today?"


At last month's MarketingProfs B2B Forum in Boston, Bob Collins put that question to attendees, with some interesting and varied results. Check out their answers here. And when you do, browse through our entire video library, which is growing by leaps and bounds.

And speaking of MarketingProfs events, registration is now open for this fall's Digital Marketing World, which takes place September 16 at a desktop near you. Like our spring event, which enticed 8,000 attendees with an amazing speaker lineup (punctuated by Obama's campaign manager, David Plouffe), fall's event promises to deliver the goods.

Like what? Like cutting-edge information and skills you need to master the latest, most successful digital marketing techniques out there. Specifically:

  • Integrating social media into your marketing mix
  • Creating high-performance landing pages
  • Engaging and nurturing prospects through email
  • Building valuable content for your customer community
  • Twitter success stories

But that's just a few. There's tons more planned. And best of all, it's totally free. Oh, and you can attend in your jammies.

Hope to see you there. But don't forget, you have to register first. Grab your seat right up front today!

PS: Our Social Media Summer Series continues this week. This Thursday is Jason Baer: Putting Why Before How: Seven Steps for Focusing Your Social Media Strategy. You coming?

Upcoming Events

Digital Marketing World Fall 2009 : Free Virtual Conference
September 16, 2009

Digital Marketing Mixer 2009
October 21-22, 2009

How Social Media Aligns with the Sales Cycle
August 6 with Chris Brogan

Building and Sustaining Brand Communities: This Ainít Your Mamaís Discussion Forum
August 13 with Amber Naslund

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