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This Week's Marketing How-To
Six Steps to Forging Customer Relationships at Tradeshows and Conferences
By Kimberly Smith. Tradeshows offer a unique opportunity to bolster connections with your customers. But only if you know how to make the most of that opportunity. Get the full story >
Case Study: What Works!
How Low-Cost Conversation Starters Built Community, Generated Leads

CASE STUDY: How do you build a thousand-strong online community when your entire global audience is just 20,000 people? Easy! (Not really, but it's possible.) Get the full story >
This Week's Top Articles

Take off Your Twitter Goggles: Why Marketers Still Need a Blogging Strategy
By Clay McDaniel. Twitter is not the death knell of the conventional blog; if anything, it highlights just how necessary blogs still are. Get the full story >

The Tao of Green Marketing
By Irv Weinberg and Carolyn Parrs. For your green message to be heard, you must make your message relevant not only to the fate of the planet but also to the fate of the people living on it. Get the full story >

What's the Color of Your Personal Brand?
By William Arruda. To make the most of color as a personal-branding tool, follow these five rules. Get the full story >

Rethinking the Focus Group
By Gavin Johnston. The trick to reconsidering the focus group as a credible research tool again is to change how we think about executing on them. Get the full story >

MarketingProfs Online Seminars

How Social Media Aligns with the Sales Cycle
August 6

A Note to Readers
from Ann Handley
Chief Content Officer

Summertime... and the Living Is, Well, Social

Have you been checking out our Social Media Summer Series? This week, one of my favorite (and first!) friends in the social space, Chris Brogan, is up at bat. His session, which takes place live on Thursday noon EST, looks at how to align social media with the sales cycle.


If you follow Chris on Twitter or read his blog, you already know that he's all about practical advice and real-world applications. But what I particularly like about Chris is that he's an engaging speaker and wonderful storyteller.

I don't mean that he'll spin you tales of Rapunzel and witches and naughty children who nibble candy houses. Rather, he shares stories of actual people who work for real companies that are doing interesting things with social media tools ... and producing measurable business results, too.

I'll be there moderating for Chris on Thursday, and I'm looking forward to a big crowd then. Register early to reserve your seat, and I hope to see you there!

PS: Did you hear that Tina Brown is keynoting this event? What's a word that describes over-the-top psyched? (That would be me!!)

Upcoming Events

Digital Marketing World Fall 2009 : Free Virtual Conference
September 16, 2009

Digital Marketing Mixer 2009
October 21-22, 2009

Building and Sustaining Brand Communities: This Ainít Your Mamaís Discussion Forum
August 13 with Amber Naslund

Don't Sweat the Small Stuff: Social Media Measurement
August 20 with Beth Harte

Recent Job Postings

Email Marketing Strategist and Email Marketing Spe
FKQ Marketing + Advertising

Marketing Coordinator
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