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  • The assumption is that negative comments of rival fans hurt the involved brands--at least on the social media channels on which those comments and interactions take place. But is that really the case?

  • Sales emails are often easily overlooked, but adding video to your emails can give your company the competitive edge. Here's a guide on how to do that and which tools can help.

  • Increase your email program's ROI by knowing your who customers are and what content they want to see. Use these six methods to personalize your emails beyond the basics.

  • Before investing time and money into video marketing, make sure you have a strategy that aligns with your business goals.

  • So much data and so little idea what to do with all of it. Here's how to get a handle on all that data and put it to work for you—to make better decisions and achieve better campaign results.

  • WeWork started as a local coworking space, but it quickly grew to become a global force in other industries. What makes WeWork's growth so impressive compared with competitors', and what can its story teach you about how to grow your brand?

  • Want to future-proof your business for search—and more? Make sure you provide relevant, contextual answers to consumers' voice searches. Here's how.

  • Video is useful for more than just your marketing. Imagine using videos to make your hiring and onboarding processes more efficient. Here's how a video content management system can help you do that.

  • Great deal! Buy now!! But why should people buy from your brand over the competition? That's where your value proposition comes in. Here are five steps to test whether your value prop is helping you succeed—or fail.