MarketingProfs Today

Practical marketing insights, lessons, perspectives, and know-how from down-in-the-trenches practitioners and forward-thinking marketing professors—brought to your inbox every Tuesday.

Newsletter Archives

A Fresh Take on Email, Twitter 101, How Healthcare Can Leverage Social Media7/7/2009
Four-Letter Words That Can Stall Your Career, Three Essential Market-Research Methods for Online Community6/30/2009
Reaching Gen Y Buyers, More Effective Pay-per-Click Ads, 10 Essentials of SaaS Marketing6/23/2009
Why Leaders Must Reinvest in Their Brands; and Yes! You Should Sweat the Small Stuff!6/16/2009
Nine Email Tactics That Can Put You Out of Business, Retail Survival Guide, How Microsoft Does It6/9/2009
7 Easy Digital Marketing Techniques, Tapping the Synergy Between Email and Social Media6/2/2009
Why You Are Unpopular Online, Are You Walking the Talk with Social Media?5/26/2009
Affiliate Marketing Done Right, 13 Essential Social Media Listening Tools5/19/2009
53 Smartphone Apps for Marketers, 25 Ways to Build Trust (and Sales!) with Customer Success Stories5/12/2009
How Businesses Can Use Social Media to Shorten the Sales Cycle, the Art and Science of Web Analytics5/5/2009
What To Do When Growth Stalls, Spring Email Cleanup, How to Launch a New Product on Facebook4/28/2009
5 Must-Have Webinar Essentials, Follow This Recipe for Email Success from Betty Crocker4/21/2009
Secrets of Viral Video, Anatomy of Landing Page That Works4/14/2009
5 Brand Building Exercises to Do Today, the Simplest Way to Boost Conversions4/7/2009
Building Branded Communities, Tips for Marketing in a Down Economy, B2B & Twitter3/31/2009
10 More Tips to Boost Site Traffic, Renovate Your Brand (Before It's Too Late)3/24/2009
10 Tips to Boost Site Traffic, What to Cut, Measuring Twitter3/17/2009
Killing Social Media's 'Gee Whiz' Factor, Your Marketing Stimulus Package3/10/2009
3 Steps to Connecting with Customers on Facebook, Low-cost Ideas for Marketing in a Down Economy3/3/2009
Steal This List: 100 Subject Lines That Work; Dark Side of Twitter; a Lesson from Sears2/24/2009
4 Reasons to be Obsessed with Blog Traffic, Is Your Web Site Leaky?2/17/2009
Four Steps to Marketing Smarter (and for Less), the 7 Words That Make Your Site Worth Viewing2/10/2009
5 Tips For Developing a Corporate Blogging Policy, Digital Alchemy2/3/2009
What Not To Do on Facebook, How to Create a Successful Video Blog, Nurturing the Right Leads1/27/2009
Special Report: How Obama Did It, How a Good Bistro is Like a Good Web Business1/20/2009
3 Reasons Print Collateral Still Matters, Top 10 for Online Success, Intel's Viral 'Jingle Generator'1/13/2009
9 Personal Branding Predictions for '09, What's the "Return on Ignoring"?1/6/2009
12/30/2008
The Gems of MarketingProfs, 2008!12/23/2008
Irrational Leaps to Avoid, Smart Retail Marketing, Are You Packaging 'Experiences'?12/16/2008
Creating Buyers Segments with Scenarios, Welcome Emails That Foster Engagement12/9/2008
How Large Brands Go Green, One Nonprofit's Effective Site Redesign, 6 Steps to Instant Revenue12/2/2008
Marketing in a Recession, Mobile Strategies, Do You Need a Social Media Consultant?11/25/2008
New Thoughts on Consumer Insight, Advice in a Down Economy from Top CMOs, Leveraging Social Media in Retail 11/18/2008
Five Paid-Search Best Practices, Measuring Social Media, Green Is the New Black11/11/2008
Retooling White Papers, Reaching Digital Natives, the Travel Channel's Facebook Success11/4/2008
Marketing in Tight Economies, Tapping into India & Not Your Father's Used Car Dealer10/28/2008
11 Tips to Align PC and Mobile Email Design, Customer-Centric Copywriting, Are You an Underachiever? 10/21/2008
Four Keys to Great Referrals, Six 'Listening' Tools You Can Use Today, 2 Reasons to Use SMS10/14/2008
Why Really Great Creative Matters, Poltical Marketing Tips You Can Use, Measuring Social Media10/7/2008
Four Twitter Strategies, Tackling ROI, Walk Before You Wiki9/30/2008
5 Marketing Plan Pitfalls, Kodak Clicks with Social Media, Customer Connections via Microblogging9/23/2008
How Sustainable Business Practices Attract a Powerful Kind of Consumer, Marketers and the Power of Green9/16/2008
10 Best Practices for Writing Whitepapers, Why Google Chrome Matters to You, Choice Words on Word Choice9/9/2008
Six Keys to Great Case Studies, Making the Most of Celebrity Endorsements, GaryVee on Social Media9/2/2008
What Your Marketing Communications Reveal About You, Email and Social Media, Luxury Brand Catch-228/26/2008
11 Ways to Show Your Customers Some Love, What's Hot (and What's Not) in SEO8/19/2008
Cost-per-Lead Done Right, 6 Steps to Email Hygeine, Search and the Complex Sale8/12/2008
Marketing Lessons from Realtors, What Beijing PR Is Doing Wrong, a Social Media Success Story8/5/2008
Fostering Employees Ambassadors, 10 Great Incentives, Sponsorship Done Right7/29/2008
20 Questions to Craft a Search Marketing RFP, Online Research Traps that Derail Strategy, Getting the Most Out of Freelance Copywriters7/22/2008
5 Tips for Painless Web Development Projects, Getting Started in Video, Zappos Sells Its 'Sole' on Twitter7/15/2008
The 411 on Content Marketing, Blended Search, and Staying Healthy During a Recession7/8/2008
A One-Day Blogger-Outreach Program, Empowering Your Customers: Lessons from Boar's Head 7/1/2008
8 Fast-Acting, Low-Cost Tactics; Integrating Webinars into B2B Marketing; Nurturing Long-Term Customers via Email6/24/2008
Winning the Hearts of Hispanic Customers, Social Media Toolkit, Viral Video Case Study6/17/2008
22 Questions (and Answers!) About Leveraging LinkedIn, How One Whitepaper Generated 500 Leads, When Less Is More6/10/2008
5 Inexpensive Direct Mail Tools, 5 Questions to Ask Before Blogging, Google Analytics and Email6/3/2008
7 Infectious Diseases of B2B Marketing & the Cures, Determining Social Media Readiness, Cisco's 'Marketing Champion'5/27/2008
Email's Top 10 Pitfalls & Top 10 Power Words, 3 Key Factors of Any Social Media Plan, 4 Steps to Brand Positioning5/20/2008
Search Primer, Marketing to Diverse Audiences, Email for Nonprofits5/13/2008
The 'Predictably Irrational' Dan Ariely, Awesome (& Awful) Email Subject Lines, Why Old School PR Is Useless5/6/2008
Creative Ways to Get Your Foot in the Door, 5 Steps to Busting Silos, Wunderman on Engagement4/29/2008
8 Ways Your Company Can Benefit from Blogging, Lead-Gen Blueprints in 30 Minutes4/22/2008
Top 10 Things to Monitor in PPC Reports, a Customer-Centric Site Redesign, Corporate Blogging: Getting Past 'No'4/15/2008
Top 5 Reasons Email Subscribers Opt Out, Proving Marketing's Value in an Uncertain Economy 4/8/2008
Six Keys to a Winning Strategy, 5 Proven Ways to Reach CIOs, Easy Title Tag Tactics4/1/2008
How to Measure the Success of Your Blog, Sculpting Google PageRank3/25/2008
3 Tips to Juice-up Your Personal Branding, Why IT and Marketing Are BFFs3/18/2008
10 Steps to a Blogger Relations Program, Building Bridges with the CCO, Email Etiquette3/11/2008
6 Tips for a New CMO, Web 2.0 Politics, 7 Strategies to Grow a Top-Ranked Blog3/4/2008
How to Create a Strategy Road Map for Marketing Operations, 6 Sneaky SEO Tactics That Will Get You Banned2/26/2008
The Secret to Compelling Case Studies, Six Cs of Permission Email Marketing, New Podcast2/19/2008
When Selling Features and Benefits Isn't Enough, Email and Small Business, 12 Global Trends2/12/2008
4 Keys to Your Digital Marketing Strategy, How to Moderate a Conference Panel That Won't Put Your Audience to Sleep2/5/2008
Using the Email Preview Pane to Your Advantage, Marketing in a Recession, Brand New Podcast1/29/2008
How to Create Lasting Improvements in Your Marketing, Surviving and Thriving as a CMO1/22/2008
8 Career Must-Do's in '08, Account Sign-In Mistakes to Avoid, What's Your Social Networking Strategy?1/15/2008
13 Tips to Increase Web Site Conversions, Major League Baseball's Fan Research, Tuning Up Email1/8/2008
Best of MarketingProfs 2007!12/27/2007
3 Critical Questions to Improve Marketing Mix Modeling, the Future of Wireless Marketing, New Podcast & Video12/18/2007
Solve Direct Marketing's 5 Biggest Problems, Social Media Starter Kit12/11/2007
The New 4Ps of Marketing, Greater Survey Response Rates, Using Social Media for SEO12/4/2007
4 Controversial Questions About LinkedIn, Earning Marketing Some Respect, Why Seesmic Is Cool11/27/2007
30 Tips on Creating a Digital Press Kit, AJAX for Marketers, 5 Simple Rules for Green11/20/2007
7 Ways to Monitor Blog Conversations, LinkedIn Tutorial, 3 Powerful Press Kits11/13/2007
Leading the Charge for Business Innovation, What OpenSocial Means for Your Site, Podcasting Lessons11/6/2007
Social Media and the 4Ps of Marketing, Halloween Email Advice, Debating Twitter10/30/2007
What To Do When Your Boss is Dead Wrong, Nike's Gold Medal in Marketing to Women, What Is Digg?10/23/2007
Reaching Folks on Facebook, Our New Video Channel, a Punch List for Global Web 2.0 Tools10/16/2007
How to Build a Telephone Sales Territory, Q&A with the Author of 'Robin Hood Marketing'10/9/2007
8 Ways to Get More out of LinkedIn, Helping the Search Engines to Love Your Site10/2/2007
Steps to Create a Powerhouse Web Site, Wikis, Marketing to Small Businesses9/25/2007
3 Simple Ways to Personalize Emails, Making Your Words Count9/18/2007
How to Create Compelling Business Stories in 3 Easy Steps, What You Should Know About Twitter9/11/2007
The Need for Speed with Prospects, 25 Metrics to Prove Marketing Drives Sales9/4/2007
Social Media Demystified, Six Tips to a Better Web Shopping Experience, What's Next in Marketing to Women8/28/2007
'Seven Dirty Words' You Can't Use in Subject Lines, What Marketers Need to Know About Facebook8/21/2007
Five Steps to Better Customer Retential, Lessons from PowerPoint, Marketing Trojans to Women8/14/2007
8 Steps to Successful Online Communities, 'Bounce Rate' as Critical Metric, Taking Your Brand Green8/7/2007
6 Keys to Lead Gen, Blogging Baby Steps, Google's Universal Search7/31/2007
6 Tricks for Creative Briefs, Taking the Fear Out of Customer Advisory Programs7/24/2007
3 Things to Consider Before an Ad Campaign, Better Jump Pages, When Green Bubbles Pop7/17/2007
Why 'Best Buddy' Emails Work, Steps to Grow Your Blog, What's Your Company Song?7/10/2007
8 Steps to Creating Brand Evangelists, Top Five Best (and Worst) Things About Landing Pages6/26/2007
Find Your ROI on Sales Tools, Avoid Green Marketing Myopia, the New Corporate Ladder6/19/2007
5 Keys to Reaching Boomers, Case Study Mistakes You Want to Avoid, 4 Tenets of Career Success6/12/2007
7 Ways to Regain Trust When Things Go Wrong, Pond's Reinvents Itself with 'The Starter Wife'6/5/2007
An Insider's Guide to Podcasts, Creating Brand Engagement, Your Career in a Web 2.0 World5/29/2007
Top Five Reasons You Need RSS, Bridging Real and Virtual Worlds, How to Scale5/22/2007
Keys to Aligning Sales and Marketing, IBM's Marketing Champion, Nurturing Leads5/15/2007
10 Ways to Torpedo Your Marketing, From Boring to Buzz, Trade Show Audits5/8/2007
Overlooked Brand Components, Dark Side of Blogging, What Really Matters to CEOs5/1/2007
Second Life Business Models, the CEO's New Roles, Secrets of Successful Job Interviews4/24/2007
Effective Segmentation Case Study, 8 Ways to Revitalize Your Blog, How to Market on YouTube4/17/2007
4 Email Tuneups, Defending Your Brand in a Crisis, Top Challenges of B2B Marketers4/10/2007
'Citizen Marketers' and Your Business, New ROI Survey Results, 2 Ways to Write Web Pages4/3/2007
Customers As the True Priority, March Madness Lessons for Email Marketers, the First CEO3/27/2007
Back to Basics in 'Customer Experience,' Marketing Via Storytelling, How to Conduct Effective Surveys3/20/2007
5 Things About Customers Every CEO Must Know, Lessons from Warren Buffett, Starbucks at a Crossroads3/13/2007
Case Studies with Kick, Aligning Sales and Marketing, Leveraging Social Networks3/6/2007
Six Steps to Marketing ROI, Tradeshows on a Shoestring, Networking Secrets2/27/2007
3 Ways to Survive Screw-Ups, MySpace Marketing, the Brilliance of Dove2/20/2007
Crafting Memorable Taglines, Q&A with Al and Laura Ries in the MarketingProfs Book Club2/13/2007
10 Steps to Creating a Podcast, PETA's 'Gorilla' Marketing, B2B v. B2C Search2/6/2007
How to Be a Cash-Flow Leader, Scent of a Brand, and Frank Luntz on the Magic of Company Personas1/30/2007
How to Market Marketing, Ending the Bickering Between Sales & Marketing, 12 Social Media Tenets1/23/2007
5 Ways to Develop a Dialogue with 'Influencers,' What's Your Work Mantra?1/16/2007
10 Steps to a Brand Ambassador Program, Customer Loyalty Lemons, Outing Second Life1/9/2007
Fads Instead of Strategy, Marketing on MySpace, Lessons from a Blogging Year1/2/2007
Marketing that Eliminates the Need to Sell, Welcome to Second Life, How to Build Brand Loyalty12/19/2006
13 Top Marketing Budget Wastes, Looking at ROI in 200712/12/2006
Introducing Our New Book Club, Web Content That Delivers, Direct Mail on a Shoestring12/5/2006
10 Steps to Starting a Blog, and Key Ways to Propel Site Visitors Foreward11/28/2006
How to Engage Millennials, Q&A with Motorola, Changing Industries Mid-Career11/21/2006
50 Must-Have Metrics, Turbocharge Your Writing, What Does Google Say About You?11/14/2006
Rescuing the NBA Brand, Hollywood Tie-ins Done Right, Are You a Marketing Champion?11/7/2006
3 Ways to Win Budget Battles, Profile of a Marketing Champion, Innovators Who Break Rules10/31/2006
Delivering Frontline WOW, More Mistakes Marketers Make, Avoiding Overused Gobbledegook10/24/2006
Must-Know Marketing Metrics, How to Set up a Mobile Marketing Program10/17/2006
The New World of Customer Advisory Programs, Why Does Your Company Need a Blog?10/10/2006
Gold Watches to Fur Coats: Driving Conversions with Unrelated Keywords, Home Page Writing Keys10/3/2006
5 Web Writing Secrets, Mistakes Marketers Make, Advertising in Virtual Worlds9/26/2006
5 Real-World Ways to Embrace Customers, Huge Mistakes Marketers Make, Lessons from Starbucks9/19/2006
3 Keys to World-Class Service; 4 Steps to Serving Passionate Customers9/12/2006
3 Steps to Hiring the Right Consultant, Evil Thoughts That Sabotage Your Writing9/5/2006
5 Simple Ways to Improve Telephone Customer Service, 4 Foolproof Tips for Fielding Media Calls8/29/2006
Innovative Ways to Attract Women, Books as Schwag, Who Joins Loyalty Programs?8/22/2006
Value Doesn't Equal Low Price, Turning Techno-Babble into Compelling Copy8/15/2006
9 Summertime Tips to Boost Year-End Sales, Stressed-Out Marketers, the Economics of MySpace8/8/2006
4 Ways to Get More from Planning and Budgeting, Reasons to Advertise on Blogs8/1/2006
One-Size-Fits-All Philanthropy, How Marketing Is Like the County Fair, Are You a Customer Service Score Whore? 7/25/2006
Avoiding Customer Programs That Crash and Burn, Mobile Market Finally Sprouts Legs, and More...7/18/2006
B2B Conversation Strategy Guide, Measurement Obstacles, Targeting Women7/11/2006
John Simmons on ‘We, Me, Them, It,’ 7 Deadly Sins of Marketing Services, Art of Conversion6/27/2006
Six Ps of Loyalty, 10 Truths of Guerilla Marketers, the Power of Unexpected Context6/20/2006
Satisfying Loyal Customers AND Unhappy Ones, Too; Your Online Community As Marketing Partner6/13/2006
The Risky Business of Marketing, Rethinking the Call to Action, Web 2.0 Loyalty6/6/2006
Crash Course in GoogleTrends, Analytics for Web 2.0, Beware of Black Hat SEO5/30/2006
"Strategy" Defined, Marketing "Sideways" Wine, Goals of Successful CMOs5/23/2006
Pricing Traps to Avoid, Developing an Executive Sponsor Program, Sales Facts as Fiction5/16/2006
Customer Advisory Boards with a Mission, What Web 2.0 Means for Small Biz, Blogs that Soar5/9/2006
Secrets of Blog Search, Email Still Rocks, Has Advertising Killed Itself?5/2/2006
ROI In Action, Secrets of Tradeshow Lead Management, Jumbo Shrimp Marketing4/25/2006
Inside Marketing at Home Depot, Nike, Mattel; What Every CMO Should Know about SEO4/18/2006
Quadruple Your Tradeshow Results, Lessons from Netflix, More Marketing to Hispanics4/11/2006
Special Report on Marketing to Hispanics, Creating a Kickin' Blog, One Bad Apple?4/4/2006
Electronic v. Print Newsletters, How to Win with Adwords, Lead-Gen Case Study3/28/2006
Email Benchmark Survey: Steal These Ideas; Customers As Your Marketing Department3/21/2006
A Quicker Take on Gladwell’s "Blink," Pricing the Intangible, 5 Ways to Attract (and Hold) Leads 3/14/2006
Making More of Google, Testing Competitive Strategy, Is Your CEO Committed to Customers?3/7/2006
Making the Most out of Google, Measuring Word of Mouth, When Tons of Traffic Isn't Good2/28/2006
Turnaround at Travelocity; Secrets to Great Leads; Are the New Olympic Athletes Bratty or Brilliant?2/21/2006
Marketing with Heart: A Special Valentine's Day Issue2/14/2006
How to Watch for New Competitors, Getting the Most from Google AdWords, and More2/7/2006
Brand Hijack, Functionally Illiterate Consumer, Ending the War Between Sales & Marketing1/31/2006
More on Peppers & Rogers, Really Bad Customers, Branding's Secret Weapon1/24/2006
Introducing Book Summaries, Surviving the Preview Pane, Improve Your Lead Tracking1/17/2006
Critical Metrics You Should Not Overlook, Defining CEM, When Purchasing Undermines Profitability1/10/2006
The Best Marketing Dashboard Metrics, 5 Surefire Blog Content Ideas, 3 Trade Show Strategies1/3/2006
The Very Best of MarketingProfs 200512/20/2005
Pricing Strategy That Works, How & Why to Elevate Partnerships, 10 Event Marketing Secrets 12/13/2005
Formula for Profitable Pricing, From Building Brand to Building Integrity, What Should Really Matter 12/6/2005
Creating a New Brand Identity, Customer-Driven Marketing, Why Boomer Women Rock11/29/2005
Complex Road to Simplicity, Japanese "Chance Discovery" Analysis, Full-Throttle RSS11/15/2005
Leveraging Word-of-Mouth, RSS in 7 Steps, Just Say No to Crummy Collateral11/8/2005
Deconstruction of Metrics, Secrets of Building Links, Prepping RSS for Prime Time11/1/2005
Ben & Jerry's Case Study, How to Build Your Telemarketing List, Better Usability Testing10/25/2005
How Colors & Names Affect Consumer Choice, Inside the 80/20 Rule, 10 Ways to Lower Lead Costs10/18/2005
The Buzz on Word-of-Mouth Marketing, Evangelism v. Healing, Why Web Page Testing Is Critical10/11/2005
The Buzz on Word-of-Mouth, Brand Value and User Experience, Filling Your Marketing Funnel10/4/2005
The Importance of Testing (and Re-Testing), Managing Burnout, 10 Ways to Up Conversion Rates9/27/2005
15 Ways to Improve Customer Loyalty, Pre-Writing Checklist, Getting Marketing to Talk to Sales9/20/2005
Reaching Young Adults, Maximizing Conversions, and the Best Business Books of 20059/13/2005
IDing Your Best Customers; Pets as the New People; If a Lead Falls in a Forest, Does Anyone Hear?9/6/2005
Our Experts Commune on Email Marketing, Strategy over Tactics, Business Theater8/30/2005
Thought Leaders Commune on Email, Marketing's Lost Souls, Whitepapers that Rock8/23/2005
Why Internal Customer Service Matters, B2B Product Differentiation, Finding the Right Copywriter8/16/2005
Closing the Credibility Gap, Curated Relevance, and Web Vs. Print Content8/9/2005
Winning the Budget Battle, Tim Berners-Lee's New Vision, Selecting a Translator8/2/2005
More on Creating a Focused List, Letter from an Unhappy Customer, Proving Content's Value7/26/2005
How to Create a Great House List, All You Need Is Love, 3 Steps to Captivating Case Studies7/19/2005
Rise of the Hispanic Boomer, Kotler on Kotler, Boring Blogs7/12/2005
The Best Marketing Book of 2005, Cutting Through Consumer Clutter, How to Build a Multilingual Site7/5/2005
Building the Better Guest Experience, 10 Direct Mail Tips, New EU Email Rules6/28/2005
Nonprofit Marketing Plans, Managing a Crisis, the Worst Thing About Best Practices6/21/2005
Nonprofit Business Plans, Marketing to Hispanics, and Branding in Iran's Elections6/14/2005
The Best Way to Full Brand Value, 5 Ways to Improve Copy, What Customers Really Want6/7/2005
Essential Paid-Search Glossary, Retail Theater, a Site's Call to Action5/31/2005
Thought Leaders on Blogs, Direct Response Differentiation, Eliminating the F-Word5/24/2005
A Business Case for Blogs, 5 Buzz Marketing Myths, Discovering Organic SEO5/17/2005
Managing Your Goals, the Adventure-Driven Woman, Strategy for Skeptics5/10/2005
Slaying the Bull, John Cleese & Viral Marketing, Do Blondes Really Have More Fun?5/3/2005
Getting Messages to Stand Out, Myth of Search Rankings, Exploring Blogs for Brand Insights4/26/2005
Get Your Messages to Stand Out, Corporate Blog Tips, Are You Missing Keyword Opportunities?4/19/2005
12 Thought Leaders on SEO, Top 5 Reasons to Use RSS, More on Managing Your Marketing Career4/12/2005
12 Thought Leaders On SEO, 5 Rules for Partnerships, When IT Doeesn't Align With Marketing4/5/2005
More on the Advantages of 1-to-1 Marketing, 5 B2B Copy Myths, and How the Search Engines Find You3/29/2005
The Distinct Advantage of 1-to-1, Here Come Podcasts, and True Search Optimization3/22/2005
5 Event Metrics (and How to Apply Them), an Email Refresher, and Marketing as Guesswork3/15/2005
Strategies for Business Event Marketing, Managing a Career & the Formula for Marketing Hits3/8/2005
How to Segment Markets, More on Compelling Logos, and 4 Must-Read Books3/1/2005
How to Raise Prices, What Makes Logos Work & Rules for Rainmakers2/22/2005
Top 5 Pricing Myths, 3 Ways to Write Compelling Copy, the First 48 Hours in an Email Campaign2/15/2005
5 Steps to Gain Respect, Site Performance and E-Commerce & Does MSN Search Stack Up?2/8/2005
What You Should Know About MSN Search, New Markets for Good Ol' Boys, and It's Time to Blog2/1/2005
Calculating What Your Customers Are Worth, Cause-Related Marketing, 3 Steps to Campaign Tracking1/25/2005
Building the Right Kind of Loyalty, Pitfalls of Leadership, Are Branding Laws Immutable or Refutable?1/18/2005
Not-So-Mad Science for Marketers, Can't-Miss Offers, and What to Do with Customer Data Overload1/11/2005
The Year of the Customer, Marketing Career Tips, 8 Things You Don't Know about Boomer Women1/4/2005
Best of 2004 Issue12/21/2004
The Right Way to Increase Prices, Two Solitudes of Marketing and IT, and How to Listen to Customers12/14/2004
Guide to Web Content Development, Best Practices for Customer Success Stories, Anti-Spam Laws12/7/2004
More Keys to Measuring Success, a Marketing Plan Checklist, and Do You Manage a Web Warehouse?11/30/2004
Keys to Measuring the Success of a Site, Making Marketing Objectives Part of a License Agreement, 10 Ways to Create Brand Value11/23/2004
More on Lasting B2B Relationships, 7 Myths about Lead Generation, What Works in Marketing Events11/16/2004
Lasting B2B Relationships, How Affiliations Strengthen a Brand, and a New Privacy Ruling11/9/2004
New Bite-Sized Branding Research, 5 Fundamentals for Marketing Metrics, Growing Top & Bottom Lines11/2/2004
Worst Practices in SEO, Customer Aftercare, and Blogs as a Good (If Scary) Ad Buy10/26/2004
Best Practices in SEO, Top 10 Web Analytics Problems, and Writing for a Global Audience 10/19/2004
Why Customers Are Always Right (and You're Wrong), Marketing to Existing Clients, and Blog Power10/12/2004
PeopleSoft Case Study, Direct Response v. Awareness Ads, and More10/5/2004
Introducing Case Studies, More About Conversion, Branding Touchpoints9/28/2004
Why Good Products Fail, the Tragedy of the Advertising Commons, and What Should Happen When You Hit the Send Button9/21/2004
More about Marketing's Next Big Thing Online, Hiring an Email Services Provider, and How to Avoid Pricing Traps9/14/2004
RSS: Marketing's Next Big Thing, Neuromarketing, and a Holistic Approach to SEO9/7/2004
Google (Part 5), Power of a Good Brand Story, Evolve or Die8/31/2004
More on Unlocking Google's Potential, a MOM Primer, and Still Better Conversion Rates8/24/2004
More Google Secrets, Brand Momentum, & 10 Companies That Missed Great Opportunities8/17/2004
More Unlocking Google’s Potential, What's New In Marketing to Women, Better Your Conversion Rate8/10/2004
Unlocking Google’s Hidden Potential, Using Color to Build Your Brand, Guaranteeing Product Failure8/3/2004
Last Word on Profitable Customer-Centric Strategies, Elevating Marketing, the Science of Press Release Optimization7/27/2004
More on Customer-Centric Strategies, Meaningful Short-term Relationships, Webinar Mistakes 7/20/2004
Customer-Centric Strategies, How to Do Loyalty Programs Right, Buzzword Compliance7/13/2004
Customer-Centric Strategies, Growing Your Business With Google For Dummies, and the Problem With the Copying of Digital Content6/29/2004
Reasons to Publish a Newsletter and a Blog, Optimizing Press Releases for Search, and Just What Is a Brand, Anyway? 6/22/2004
Why a Good Mood Affects Profitability, the Best Way to Write for Marcoms, and Networking for Dollars6/15/2004
Marketing ROI, More on Lead Creation, How to Implement a Content Style Guide6/8/2004
50 More Ways to Get Google to Love You, 6 New Lead Creation Strategies, and Avoiding the Fundamental Flaw in Creating Your USP6/1/2004
50 Questions (and Answers!) about Google, Market Like a Rock Star, Battle of the Brands5/25/2004
More Education for Your CEO, Pop-Ups & Trademark Law, and Writing Web Copy That Works5/18/2004
More Educating Your CEO About Marketing, Design Advice That Could Save Your Career, and the Customers You Wish You Didn’t Have5/11/2004
Educate Your CEO, Google the Verb, and from Clicks to Ka-Ching!5/4/2004
Last Stop on the Marketing Profitability Path, the 'What's Next' Process, and Lessons from Harvard4/27/2004
The Marketing Profitability Path, Searching for Behavioral Clues, Are You Making a Sale or Selling a Dream?4/20/2004
Further Down the Marketing Profitability Path, Beyond the ROI Numbers, 10 Rules for Corporate Blogs4/13/2004
The Marketing Profitability Path, Why We Fail at Intimacy, and Web Measurement: What You Don¹t Know4/6/2004
How to Build a Beautiful Friendship with Your CFO, The Whole Whole Product, and Are You a Believer?3/30/2004
Leveraging Brand Equity to Make the Most of Your Brand, Five Ways to Achieve Better Forecasts, How to Manage Your Corporate Reputation Online3/23/2004
One Sure Way to Kill Your Marketing Strategy, Web Metrics Vs. Analytics, The Formula Behind an E-Newsletter That Sells3/16/2004
Marketing As the Root of All Income, Must-Have Conversion Rates, and the Brand IS the Strategy3/9/2004
How to Create Brand Equity, 10 Golden Rules of Customer Feedback, Creating a Business out of Pure Despair3/2/2004
How to Measure Brand Equity, The Year for Wireless, and Can Prices Rebound After Deep Discounts?2/24/2004
The Last Word on Branding, How to Host a Successful Webinar, and Writing Effective Conclusions2/17/2004
Big News at MarketingProfs, Teen Marketing, 10 Steps to Measuring a Web Site's Success2/10/2004
The 50% of Advertising That Works, Harley¹s Secret Weapon, and Why Brand When Positioning Will Do?2/3/2004
A Final Word on Positioning, The Glory and Folly of CRM, and Is Your Company CAN-SPAM Compliant?1/27/2004
10 Predictions for 2004, Bridging the IT-Marketing Chasm,, and Steps to a Better Job Search1/20/2004
It Takes a Village to Build a Brand, Be Wary of Best Practices, and Are the 4 P¹s Still Relevant Today?1/13/2004
You Say IQ and I Say EQ, Easing the Squeeze for Funds, and Everything You Know Is Wrong1/6/2004
The Ultimate Web Traffic Dashboard, Partnering with R&D, Persuasive Sales Copy12/16/2003
How to Ignore Your Best Customers, the TiVo Way, Damage Control and Sizzle When There¹s No Sausage 12/9/2003
Migration Migraines, Non-Profit Marketing, and Where Are You Going?12/2/2003
Digital Vs. Print, A Reality Check, and Are Marketers Chasing Rainbows?11/25/2003
Take a Stand for Your Brand, Loyalty in the Midst of Change, and the CAN-SPAM Act: Real Reform or Political Pork?11/18/2003
The Feelings Economy, Wise Words from Overture, and Do You Make These Mistakes in Copywriting?11/11/2003
A Five-Year Plan for Your Site, Why You Should Care About RSS, and How Do You Pitch Quality?11/4/2003
Fresh Eye for the Marketing Guy, How to Market with a Bare-Bones Staff, and an Executive Search Consultant Tells All10/28/2003
Marketing the NYC Brand, MarCom Infighting, and the Art of Generating Client Introductions10/21/2003
Don¹t Count on Me, When B-School Lessons Don't Apply, and Thriving with a Bare-Bones Staff10/14/2003
Q&A With Visa EVP John Elkins, Ignoring Your Best Customers the TiVo Way, and Confessions of an Email Marketer10/7/2003
Good Positioning as Sacrifice, Surviving an Acquisition, and Q&A with Futurist and "Fool" Watts Wacker9/30/2003
Something Worth Talking About, Competitive Spying, Making Winning Decisions, and the Why Behind the Buy9/23/2003
Brand Touchpoints, the Battle Over Data Mining, and More from the SWOT Team9/16/2003
Testing Your Marketing Strategy, Struggling with Internal Politics, and More Making Marketing Matter to the CEO9/9/2003
Making Brands Relevant Online, Effective Proposals, Making Horse Sense and mor9/2/2003
Seven Deadly Sins of Web Writing, the Politics of Marketing, Lessons from Major League Basebal8/26/2003
Marketing Insanity, More from the SWOT Team, and Making Marketing Matter to the CEO, Part 28/19/2003
The Cost and Value of Your Content, Brandmouthing, and a Tale of Two Sales Pages8/12/2003
Best Advice from the MProfs SWOT Team, No Brand's Land, Revenue Bets8/5/2003
Structures of Persuasion, Critical Content Skills, and Your Web Metrics Can Be All Wrong7/29/2003
Our New Book, Join the MProfs SWOT Team, and Your Biases and Heuristics7/22/2003
Positioning in New Markets, Requalifying Emails, and 'Need to Know' Metrics7/15/2003
Successfully Extend Your Brand, Blog Questions Answered, and Reaching Elusive Customers7/8/2003
The "Unimagined Other," Brand Extensions, and Mining Compelling Quotes7/1/2003
Calculating the Cost of Content, Marketing the Dallas Mavericks, and the Power of Self-Evaluation6/24/2003
Borrowing From the Big Boys, Permission Trees, and Measuring Marketing ROI6/17/2003
Metadata Essentials, Stripping for the Audience, and Do Your Metrics Measure Up?6/10/2003
No Rest For the Query, Kicking Teasers, and: Is Sales From Mars and Marketing From Venus?6/3/2003
Selecting a Market Position, Reaching Out to Customers, Brand Heritage5/27/2003
Useless and Invisible Web Sites, 3 Cs of Branding, 10 Writing Rules5/20/2003
Creating Emotional Connections, Response Measurement, and What We Can Learn from Barry Diller5/13/2003
Seven Commandments of Great Marketing, Reinvigorating Channels, and the Senior Market5/6/2003
A New Approach to Branding, Relationship Marketing, How to Improve B2B Leads4/29/2003
The Key Differentiator In a Commoditized Market, Tackling TiVo, and Improving B2B Leads4/22/2003
Giving Customers Bite-Sized Chunks, Using Humor, and Whaddya Got to Measure?4/15/2003
One Snowboarder's Marketing Truths, Marketing in Wartime, Online Writing That Works Offline, Too4/8/2003
Goodbye Hippie Days, Nitty-Gritty Newsletter Tips, and the Real Value of a Brand4/1/2003
Spice Up Your Brand, More on Market Positioning, and How To Cure An Email Disaster3/25/2003
CRM As A Waste of Time, and More on Web Metrics: You Can't Always Count What You Want3/18/2003
Words of Encouragement, Customer Communities, and Is ROI Friend or Foe?3/11/2003
What's Your Excellence? Also: Friendship Branding, Successful Focus Groups, and Why Customers Won't Buy3/4/2003
Seven Deadly Sins of Online Branding, Mysterious Life of an Email Newsletter, Double Your Sales and more2/25/2003
Restoring Public Trust, Survival Strategies for the High-Tech Exec, and Does Your Brand Walk the Walk?2/18/2003
Infectious Businesses, Solving the Mystery of Qualifying Leads, and Top Six Sales Guide Mistakes2/11/2003
Cult Customers, High Cost of Running a Website, and Do Brand Extensions Work?2/4/2003
Quieting Marketing Noise, Branding's Long-Term Value, and the Multiple Personalities of Your Users1/28/2003
Media Forecast, Napsterize Your Knowledge, and the Secret Truth of Spam1/21/2003
The Feedback Loop Gap, the Fall of the McEmpire, Uncommon Branding, and More1/14/2003
The Look and Feel of Your Site, Enhancing Email Response, and Successful Newsletters1/7/2003
The Best of MarketingProfs: What Is Marketing, Relationship Branding and More12/26/2002
Your Company As Magazine, CRM Lessons, and Santa's Marketing Clues12/17/2002
Third Wave of Branding, Monitoring Buzz, Online Campaign Secrets and more...12/10/2002
The Dignity of Discount, Top Tagline Tips, and Re-Positioning Positioning12/3/2002
Ad Effectiveness, Cooling the Branding Iron, Setting a Price and more.11/26/2002
Seducible Moments, Strength of Direct Marketing, What is Brand Essence, and More11/19/2002
Measuring Content, the Next Shiny Thing, Distinctive Brand Names and more11/12/2002
Listening Brands, Messaging Disasters, Measure Your Marketing11/5/2002
The Art of Being Human, Greatest American Brand, Web Stats Talk10/29/2002
Customer Evangelism, Marketing Myopia, the Origin of Spam and more10/22/2002
The Power of Data, Benefits of Branding, Building Newsletters and More10/15/2002
Invisible Brands, Cookie Factor, Viral Email, and more10/8/2002
Learning to Fail, Brands that Don't Advertise, and Serial Storytelling10/1/2002
Business IQ, Compelling Email, and Dog Show Sponsors...? Plus more9/24/2002
Big News, Brands, Agencies, Email and More9/17/2002
Flash Back, Email Tips, Brand Promises and more9/3/2002
Brand Connections, Breaking Rules, Solutions, Failures and more.8/27/2002
Brand Equity, Email Secrets, Worldly Traits and more...8/20/2002
Imagery, Hollywood Secrets, Communities and more8/6/2002
Ad Results, Global Brands, Marketing Gurus and more...7/23/2002
Why Amazon Succeeds, Why Comdex Stinks, and Will Martha Live On...?7/9/2002
PR, Branded Employees, Email Newsletters and more6/25/2002
Unbreakable Bonds, Makeovers, Content Can Sell and more...pls. forward6/11/2002
Branding, Copy vs. Content, Positioning ,Traps and more5/28/2002
FoolProof Template, Marketing Categories and more5/14/2002
Forever Relationships, Debunking Myths, Email Mystery and more4/30/2002
Meaning of Success, Power-Writing, Personal Brands, and more 4/16/2002
Marketing by Madonna, PR is a Waste, Perdition Marketing?..and more 4/2/2002
Marketing Gaffes, Binges, Grammar, Scandalous Celebs and more 3/19/2002
Award-Winning Briefs, How to Close Deals, Advertise Now? + more 3/5/2002
Brand Evangelists, Best Ad Secrets, How to Beat the Odds + more 2/19/2002
TransPlanet Marketing, Brainstorming, Consumer Apartheid and more...2/5/2002
Personal Brands, More Sex in Ads, Classic Mistakes, and more.1/22/2002
Do Ads Work?, The Test Test, 5 Important Words, and more1/8/2002
Usability, One-Night Stands, Brand Suicide + More12/11/2001
Brand Metrics, Don't Get Personal, 12 Email Mistakes and more11/27/2001
Do Blonds Have More Fun, What Santa Knows, Funny Ads and more11/6/2001
Silent Customers, Will and Vision, Great Partners and more.10/23/2001
Glitter, Selling is Dating, Do Startups Need Marketing? and more10/9/2001
Does CRM Listen?, Naming Twins, Less is More, and more9/25/2001
Is Branding Dead? Desert Nomads, Testimonials and more9/4/2001
Consistency, Trust & Grandma's Advice + a Touch of Theory8/20/2001
Snookered by Ads, a Waiter's Guide to Marketing and more8/6/2001
What You Can Learn From Infomercials, How to Pefect Service7/24/2001
What Do Women Want? Pop Psychology7/9/2001
The New Face of MarketingProfs.com6/20/2001
ROI for Newsletters: The Real Story5/23/2001
The 10 Commandments of eService5/2/2001
Brand-Customer Relationship: The Face of 4/4/2001
Increase Sales with Color, Sound, Taste, Smell and Touch3/8/2001
Selling Hope2/7/2001
Why Marketing Gets No Respect1/5/2001
Marketing's View of the Presidential Voting Fiasco12/1/2000

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