Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Featured | TOPIC: Account-Based Marketing | ELEMENT: Multiple
In the race to drive growth and retention, nothing beats account-based marketing for engaging key accounts. But there are hurdles. This e-book, The Art of the Start, gives you tips and advice from sales and marketing leaders who have successfully executed their own ABM campaigns. Download the e-book. Sponsored by Dun & Bradstreet.
CONTENT TYPE: Event | TOPIC: Writing | ELEMENT: Communicate
Writer's block got you down? Not confident in your grammar? Got the email writing chops, but the thought of crafting a video script sends you into a state of panic? These 13 on-demand sessions will give you the inspiration and tactical advice you need to make your writing ludicrously spectacular!
CONTENT TYPE: Webinar | TOPIC: Writing | ELEMENT: Create
Get them laughing and make your marketing more successful. Not sure how? We've got seven techniques to finding humor in almost every situation (including the ones you're not supposed to), and the methods professionals use to "write funny" without resorting to tired clichés and stereotypes.
CONTENT TYPE: Infographic | TOPIC: Career Management | ELEMENT: None
Freelance writers have options beyond blogging to make money in their fields. And brands should know what the going rates are and where to match up with qualified writers.
CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Create
Providing useful content to your audience and selling your product or service to them aren't mutually exclusive tasks. These three tips explain how to use customer research to write compelling CTAs that help you make sales.
CONTENT TYPE: Article | TOPIC: Advertising & Promotions | ELEMENT: Communicate
If your marketing campaigns aren't performing as well as you'd hoped, it may be that they're falling on deaf—or even alienated—ears. Here are five mistakes you need to stop making.
CONTENT TYPE: Article | TOPIC: Writing | ELEMENT: Communicate
Writing better copy isn't difficult, but it does take a reset of how you think about marketing copy. Follow these five steps to find your brand's authentic voice and connect with customers.
Storytelling is key to successful marketing and advertising, but how can you make your audience really feel the story and be captivated enough to hear more?
CONTENT TYPE: Sponsored Article | TOPIC: Writing | ELEMENT: Create
An effective case study starts with a great interview. These five tips will help you ask relevant questions and elicit answers that build persuasive case studies.
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