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  • Marketer happiness and fulfillment aren't often the topics of research, but we're breaking from the norm. This one-of-a-kind study looks into what makes today's marketers tick and what some of the happiest and most successful marketers are doing to stay at the top of their game.

  • In today's marketing world, data drives every decision and customer interaction, and it's the primary reason why today's savviest digital disruptors (think: Amazon, Google, Netflix...) are winning. Are you and your brand keeping pace? Sponsored by Arm Treasure Data.

  • You're thinking that 2019 might be a good time to try out this whole ABM thing. Maybe you need to wrap your brain around the terminology and diagrams and theory, or maybe you want to see what some killer ABM campaigns look like in action. This guide gives you all of that. Sponsored by Uberflip.

  • MarketingProfs and Content Marketing Institute surveyed content marketers worldwide about a range of topics including strategy, audience development, technology proficiency, and content types. This report presents the data from the B2B content marketers in North America. Sponsored by Conductor.

  • If you're tired of low response rates on social media, it could be that you're taking the wrong approach to creating and sharing relevant content that captures and engages the attention of your audience. Settle in and start reading—we're going to show you how to do it right.

  • Inbound marketing isn’t a tactic, but a process. It’s how you approach customer relationships. It requires an understanding of your company’s buying cycle, ideal customers, and the power of quality content, plus an acknowledgement that, as a marketer, you’re not in control—the customer is.

  • Making a case for adding video to your content mix is easy. Research reveals that marketers who use video see faster revenue growth. Online retailers see higher conversion rates. And when offered as a content choice, video is preferred over whitepapers, case studies, demos, webinars, and e-books.

  • The power of marketing automation is very real, and very real companies are using automation to grow and thrive. And while the process of selecting a vendor, implementing the technology, and training your team to use it can be daunting, the potential benefits make it a worthy investment.

  • Podcasting represents an amazing opportunity to be heard by and connect with your audience. It gives you the power to educate, entertain, inform, inspire, get laughs, incite tears, and touch listeners on an emotional level. Is your mic powered up?