Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Featured | TOPIC: Account-Based Marketing | ELEMENT: Multiple
In the race to drive growth and retention, nothing beats account-based marketing for engaging key accounts. But there are hurdles. This e-book, The Art of the Start, gives you tips and advice from sales and marketing leaders who have successfully executed their own ABM campaigns. Download the e-book. Sponsored by Dun & Bradstreet.
CONTENT TYPE: Chart | TOPIC: Branding | ELEMENT: None
Apple, Amazon, and Pinterest are the most relevant brands to consumers in the United States, according to recent research from Prophet.
CONTENT TYPE: Infographic | TOPIC: Marketing Strategy | ELEMENT: Plan
Are your marketing efforts overlooking one of the most effective channels: word-of-mouth? Getting people to talk about and recommend your brand can have a huge impact on conversions. See who people trust and what gets people talking.
CONTENT TYPE: Article | TOPIC: Marketing Strategy | ELEMENT: Strategy
WeWork started as a local coworking space, but it quickly grew to become a global force in other industries. What makes WeWork's growth so impressive compared with competitors', and what can its story teach you about how to grow your brand?
CONTENT TYPE: Article | TOPIC: Branding | ELEMENT: Strategy
Great deal! Buy now!! But why should people buy from your brand over the competition? That's where your value proposition comes in. Here are five steps to test whether your value prop is helping you succeed—or fail.
CONTENT TYPE: Podcast | TOPIC: Branding | ELEMENT: Create
Jay Baer and Daniel Lemin share insights from their new book 'Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth.'
What makes one brand succeed over other brands that sell the same or similar products? Gutsy brands make themselves stand out in ways their audiences relate to. Here's how to find and capitalize on your brand's gutsy qualities.
CONTENT TYPE: Article | TOPIC: Marketing Strategy | ELEMENT: Plan
Today, branding is not about slapping logos on various media. To grow, your brand needs to be providing consumers with disruptive—that is, memorable and sharable—experiences.
Meal kit companies can teach you more than just how to cook. This analysis of the names of the brands in that industry provides insight into creating memorable and evocative brand and product names.
CONTENT TYPE: Podcast | TOPIC: Branding | ELEMENT: Management
Denise Lee Yohn shares insights from her book 'Fusion: How Integrating Brand and Culture Powers the World's Greatest Companies.'
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