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Write for MarketingProfs

Published on January 10, 2011

Yes! We accept bylined contributions from writers for our website and daily newsletter, MarketingProfs Today.

We also accept suggestions for our series of Get to the Po!nt newsletters, which cover the following topics: B2B Marketing (including lead generation), Content Marketing, Email Marketing, Search Marketing (both paid and organic search), Small Business Marketing, and Social Media Marketing (including mobile).

Every weekday, we also publish summaries of research findings based on polls, surveys, and research studies conducted by marketers, academia, PR firms, and other researchers.

And our community blog, the MarketingProfs Daily Fix, is open to a limited number of marketers who would like to submit guest posts.

Contribute bylined articles for MarketingProfs

Bylined articles (800-1,000 words or so) written from an objective viewpoint and conveying valuable how-to content in a fresh, approachable voice are more likely to meet MarketingProfs standards—and therefore more likely to be accepted for publication. See, as examples, the following three articles:

  1. 13 'Old-School' Marketing Techniques That Take Your Facebook Fan Page From Wimpy to Wow
  2. Why You Should Run Your Website Like a Magazine
  3. 10 Ways to Entice Your Whole Company (Not Just Marketing) to Blog

We will inform you whether your article has been accepted for publication; expect to hear from us at the latest within a week of our having received your email. If we choose not to accept your article, you may or may not hear from us, depending on how crowded our inbox is.

Articles accepted for publication will be edited for clarity and brevity and to conform to MarketingProfs' house style. We will likely change your title, too, so you might want to suggest some alternatives.

So, if you are interested in joining the hundreds of MarketingProfs contributors of how-to marketing articles—on a one-time or a regular basis—here are some guidelines:

  1. Articles should be original to the author and unpublished elsewhere.
  2. Articles should offer readers clear advice, takeaways, and how-to tips about a specific marketing topic or approach to marketing. Bullet points are good. Meandering text is not.
  3. At the beginning of your article, list two or three bullet points summarizing its key takeaways—the lessons learned and the how-tos contained in the article. They will be published along with the article.
  4. Include a brief bio of at most 25 words.
  5. Include relevant links in parentheses, next to the words to be linked (i.e., do not embed the links).
  6. Submit articles in Word format (no PDF files, please), as email attachments.
  7. If you submit an article that mentions businesses or companies in which you have a vested interest, disclose as much to the audience.
  8. The author retains copyright, but MarketingProfs may reprint your piece, with full attribution, in MarketingProfs products, including marketing materials.
  9. We do not pay guest contributors for their occasional articles.
  10. We do not publish press releases (but do take a look at the "Share Your Research Findings" section, below).

Send byline submissions to Director of Publications Vahe Habeshian. Include MarketingProfs byline contribution in your email subject line.

Share your research findings

If you have findings from marketing-related research and would like to share them with the MarketingProfs audience, send an email to Research Writer Lenna Garibian. Include Research findings in the subject line.

Request coverage in Get to the Po!nt newsletters

Our Get to the Po!nt (GTTP) newsletters summarize or paraphrase relevant portions of marketing-related articles and blog posts, distilling their essential points into short, easily digestible tidbits. Each newsletter consists of one brief article.

PR professionals, bloggers, and others can request that the GTTPs cover published articles or blog posts. We will forward all emails to the relevant GTTP editors and writers; we will not, however, acknowledge receipt of your emails.

Do remember the marketing subject areas of the GTTPs: B2B, content, email, search, small business, and social media.

Submit links to articles/posts by emailing Director of Publications Vahe Habeshian. Include Get to the Point coverage in the subject line.

Write for the MarketingProfs Daily Fix blog

In contrast to MarketingProfs Today bylined articles, which focus on transmitting how-to lessons and marketing know-how, posts in the Daily Fix blog may simply share opinions, voice an argument, or discuss marketing news or current events.

For all intents and purposes, the guidelines for byline submissions to MarketingProfs Today apply to the Daily Fix blog as well (but don't worry about listing the two-or three key takeaways in bullet form).

Submit posts on general marketing topics for our MarketingProfs Daily Fix blog by emailing Senior Writer & Editor Verónica Jarski. Include Daily Fix blog-post contribution in the subject line.


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