Write for MarketingProfs
Yes! We accept bylined "how to" articles and opinion pieces for our website and daily newsletter, MarketingProfs Today.
We also publish daily summaries of research findings based on polls, surveys, and research studies conducted by marketers, academia, PR firms, and other researchers.
1. Contribute bylined "how to" articles for MarketingProfs.com
Bylined articles of 800-1,000 words or so of body text, written from an objective viewpoint and conveying valuable how-to content (practical advice, actionable tips, and useful know-how) in a fresh, approachable voice are more likely to meet MarketingProfs standards—and therefore more likely to be accepted for publication. See, as examples, the following three articles:
- 13 'Old-School' Marketing Techniques That Take Your Facebook Fan Page From Wimpy to Wow
- Run Your Website Like a Magazine
- 10 Ways to Entice Your Whole Company (Not Just Marketing) to Blog
We will inform you if your article has been accepted for publication; expect to hear from us within a week or so of our having received your email. If we choose not to accept your article, you may or may not hear from us, depending on how crowded our inbox is.
Articles accepted for publication will be edited for clarity and brevity and to conform to the MarketingProfs house style. We will likely change your title, too, so you might want to suggest some alternatives.
So, if you are interested in joining the hundreds of MarketingProfs contributors of how-to marketing articles—on a one-time or a regular basis—here are some guidelines:
- Articles should be original to the author and unpublished elsewhere.
- Articles should offer readers clear advice, takeaways, and practical how-to tips about a specific marketing topic or approach to marketing. Bullet points are good. Meandering text is not—but keep in mind that 800-word minimum.
- At the beginning of your article, list two or three bullet points summarizing its key takeaways—the lessons learned and the how-tos contained in the article. They will be published along with the article.
- Include a brief bio of 25 words, including LinkedIn and Twitter contact info, if available, and a recent headshot (make sure your entire head is in the picture).
- Include relevant links in parentheses, next to the words to be linked (i.e., do not embed the links).
- Submit articles in Word format (no PDF files, please), as email attachments.
- If you submit an article that mentions businesses or companies in which you have a vested interest, disclose as much to the audience.
- The author retains copyright, but MarketingProfs may reprint your piece, with full attribution, in MarketingProfs products, including marketing materials.
- We do not pay guest contributors for their occasional articles.
- We do not publish press releases (but do take a look at the "Share Your Research Findings" section, below).
(Another bit of advice: if you'd like your article to be published, in it don't use "leverage" as a verb. Since we're on the subject of what not to use... avoid "incentivize." Also avoid "when it comes to," because we'll end up interpreting it as a sign of lazy writing.)
Send byline submissions to Director of Publications Vahe Habeshian. Include MarketingProfs byline contribution in your email subject line.
Note that our article queue is relatively long, and publication could well take three months or so.
2. Share your research findings with MarketingProfs
If you have findings from marketing-related research and would like to share them with the MarketingProfs audience, send an email to Research Writer Ayaz Nanji. Include Research findings in the subject line.
3. Write an opinion piece for MarketingProfs
In contrast to MarketingProfs bylined articles, which focus on transmitting how-to lessons and marketing know-how, opinion pieces simply share opinions, voice an argument, or discuss marketing news or current events—much like the op/ed pages of a newspaper.
For all intents and purposes, the administrative guidelines for byline submissions to MarketingProfs Today apply to contributed opinion pieces as well (but don't worry about listing the two-or three key takeaways in bullet form).