Limited Time Offer: Save 30% on PRO with code WOOHOO »

Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
Text:  A A

62% Response Rate on Email Campaigns!!

by Lynda Partner  |  
March 1, 2001

The other day I was skimming one of the many marketing newsletters I subscribe to when the headline of a case study caught my eye — “62% Response Rate on Company ABC's Email Campaigns!!”

I fought down a pang of envy and went on to read the article with great interest — I mean, if they could do it, surely we could too. Who wouldn't want a 62% response rate?

About half-way through the article it became clear that my understanding of response rates and theirs were worlds apart. Counting unsubscribes and bounces as part of response rate measurements would never have occurred to me. It did however start me asking some questions about how people do measure Email Campaign success.

I learned two things:

There is no generally accepted definition of Email Campaign success or response rate.

Everyone wants to track Email Campaign success but few people are getting even close to what they want.


Defining success before you run your Email Campaign is absolutely critical. After all, it's hard to know if you've arrived at your destination if you don't know where you're going.

Read the Full Article

PRO Membership is required to access this how-to marketing article. Sign up to read the full article and gain access to all of our PRO content!

Sign up for a 2-Day Free Trial  Learn more about PRO Membership

Lynda Partner is CEO of GotMarketing, provider of self-serve email marketing software. She can be reached

Rate this  

Overall rating

  • Not rated yet.

Add a Comment

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!