Now that your website is at the top of the search engines, your competitors will want to knock you off.

Congratulations, your website is at the top of the search engines and your traffic is at record levels. Sales are up and your boss is grinning like a Cheshire cat. No doubt, as the person in charge of marketing your website, you have either spent hours researching great sites such as Search Engine Guide or SitePoint and have achieved the results yourself or, more than likely, you have employed the services of a search engine marketing company. Either way, you now proudly sit at the top of the search engine results for the golden keywords you wanted.

Don't Get Complacent

So now that you are at the top of the search engines, you can sit back, relax and enjoy months of great positioning, right? Wrong! The effort it took to get your website top positioning is nothing compared to the effort needed to keep it there. When your website was wallowing in the lowly positions of the search engines, none of your competitors worried who you were or what you were doing. With your rapid rise to the top of the search engine results, you've stirred the vipers' nest and you competitors are rattled!

Your Competition Wants Revenge

If your website has managed to obtain top position on the search engines, you can bet that you have dethroned one of your competitors to get there. Do you think they will sit back and be happy with their lower positioning and less traffic? Of course not. The very reason you wanted to move up from obscurity is the same reason that your competition is not going to be happy with their site dropping down the rankings. Consequently, they are likely to be hurting, both emotionally and financially. They are going to want their #1 position back and quickly. Therefore, you can bet your life that they are going to be coming at you with a vengeance. More than likely, they will curse themselves for becoming complacent and seek professional assistance to find out why they dropped down the rankings and how it can be fixed. Pretty quickly, they will have either hired their own search engine consultant or read every search engine resource they can find in an effort to get back their top search engine position. Either way, they are going to be working hard to ensure that the coveted #1 spot they once held is again in their possession.

The Checklist for Continued Success

Maintaining top positioning once your competitors know who you are is a very time consuming and difficult job. Sneaking ahead of the pack is comparatively easy, compared to ensuring that your site stays at the top of the search engine results. Maintaining that great level of exposure is going to take a lot of diligence on you part and constant monitoring. In fact, there are things that you will need to do on a daily, weekly and monthly basis to ensure that your site stays put. For any business that wishes to maintain their high search engine rankings, here is a checklist of what you need to do and how often:

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Andy Beal  is Vice President of Marketing for, specialists in search engine marketing.  He has published in several magazines and newsletters on this topic.