Learn to leverage marketing technology at our free Friday Forum on July 10. RSVP now

Weasels of the world, unite!

Late last month, Scott Adams kicked off the first National Weasel Day in San Francisco as a shameless plug for his new book, "Dilbert and the Way of the Weasel." In a play on Groundhog Day, the new holiday's lore holds that if the weasel entered its cubicle, the economy would rebound in 2003.

Alan Greenspan, you can rest easy next year; the weasel provided as sound an economic indicator as any that have come out lately.

In conjunction with Weasel Day, 19,000 visitors to Dilbert.com cast their votes for the "weaseliest" aspects of society. The results were printed in the most recent edition of the Dogbert's New Ruling Class (DNRC) e-mail newsletter, and some highlights are included below.

David Berkowitz: How widespread is the problem of the lack of corporate ethics? Is it just a few bad guys making everyone else look dirty, or are we now seeing the tip of the iceberg?

Scott Adams: I have to think only the dumb ones are getting caught. One thing that's different now from any other time in the past is that it used to be that crime didn't pay. Now it not only pays, but there's a pretty good dental plan and five weeks of vacation a year. You've got to expect that people are going to follow the money, so why knock over a 7-Eleven when you can just get a job of vice president of marketing?

DB: So now that the dumb ones are getting caught, you don't think that will discourage the smart ones?

SA: No, it never has. Law enforcement has always said that only the dumb crooks get caught. Given how much it pays, the risk/reward is looking favorable for more weasels.

Sign up for free to read the full article.

Take the first step (it's free).

Already a registered user? Sign in now.



David Berkowitz (david.berkowitz@icrossing.com) is director of marketing at icrossing (www.icrossing.com).